Sportswear brand Puma announced a new collaboration with Rihanna on Wednesday, expanding the billionaire’s successful beauty and lingerie empire into new territory.
Rihanna started working with Puma in 2014, when she joined the brand as creative director, according to Vogue. During her tenure she released exclusive sneakers and ready-to-wear lines, and staged several fashion shows. She most recently worked with the brand in 2017, the same year she launched her cosmetics brand Fenty Beauty.
In addition to the makeup line, which also includes the newly-launched Fenty Skin, Rihanna launched Savage X Fenty, an inclusive underwear and apparel line. In 2021, she became a billionaire, largely because of the success of her two companies.
In 2019, Rihanna launched a luxury fashion line through LVMH called Fenty Fashion. The brand was put on hold in 2021. During this time she took a hiatus from music, and did not release any new songs until 2022, which she did for the Black Panther: Wakanda Forever soundtrack. The superstar, who recently headlined the Super Bowl halftime show, said she is working on new music, and hopes to release a new album this year. She had a child with boyfriend A$AP Rocky in May, and revealed during her halftime show that she is pregnant with her second.