Black Sherif, Ghanaian highlife artist and rapper, has secured a new deal with the Italian sportswear company Ellesse.
The Empire signed singer will be the face of Ellesse's Santoria 2023 Men's Collection, according to a video released today.
The Afrobeats star's image will be used in Ellesse's marketing campaigns and promotional materials for the new range as a result of this collaboration.
Ellesse, founded in 1959, is a prominent label noted for its classic athletic wear and long-term sponsorship of major sports teams and sportsmen.
The contract's terms were not disclosed, but the collaboration is likely to generate significant global exposure for Black Sheriff's brand.
Ellesse has extensive distribution networks and marketing reach throughout Europe and beyond, and the alliance will help raise Black Sheriff's international visibility.
Watch the ad below.
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