The 2024 edition of the Guinness Ghana DJ Awards, powered by Smirnoff, has been officially inaugurated with a thrilling line-up of activities.
The launch, attended by a rich spectrum of Ghana’s creative industry greats, took place at the Multimedia Group Limited premises on Saturday, June 20, 2024, and saw the dazzling prowess of talents in Ghana’s creative industry.
Headlined by Guinness Ghana, Ghana’s leading total beverage business, the 2024 event is cementing its status as a cornerstone for the promotion of music and the art of Disc Jockeying.
This year’s theme, United by Music, emphasizes the profound power of music to bring people together, especially in the lead-up to the 2024 general elections in Ghana. It underscores music’s role in fostering unity, harmony, and collective spirit, transcending differences and connecting diverse communities through shared rhythms and melodies.
A key highlight of this year’s line-up of events is the ‘Pub Fest,’ powered by Smirnoff, a dynamic regional roadshow designed to give DJs the opportunity to showcase their talents to diverse audience across the country.
The event launch which was broadcast live on Joy Prime TV, showcased the creativity and ingenuity within the world of DJs by acknowledging the infusion of fresh energy and creativity, reflecting the evolving landscape of music and the diverse tastes of the audience.
The primary objective of the Guinness Ghana DJ Awards, powered by Smirnoff, is to empower, educate and reward hardworking DJs who make significant contributions to the growth of the entertainment industry in Ghana and beyond. The launch will also mark the commencement of various activities leading up to the main awards ceremony.
Guinness Ghana PLC took over the sponsorship of the DJ Awards in 2023, marking a new era of support and recognition for the DJ community. Last year’s event was a testament to the company’s dedication to fostering the growth and development of the music industry in Ghana. The 2023 edition saw an array of talented DJs and artists being celebrated for their contributions to the industry, and this year’s event promises to be even more spectacular.
Yaa Amoah Owusu Marketing Manager, Guinness Ghana PLC, spoke at the launch, underscoring the brand’s aim topromote female DJs and also expressed excitement about the theme for this year’s event: United By Music. “Music has the incredible ability to unite people from all walks of life. The ‘United By Music’ theme for this year’s Guinness Ghana DJ Awards is a celebration of that unity and the diverse talents that make up our vibrant music industry. We are excited to continue our journey of supporting and empowering DJs and artists in Ghana, and we look forward to an unforgettable event.”
Like the past editions, this year’s awards promise to be better and more thrilling with the line-up activities.
The coordinator for Merqury Republic, David Quaye, pointed out ceremonies fans should anticipate as the main event approaches.
The coordinator revealed that the board has reintroduced the regional category, which was cancelled in 2020 due to the COVID-19 outbreak.
The awards scheme recognises the efforts and hard work of DJs in Ghana and Africa at large, including the coveted Best DJ of the Year, Afrobeat DJ of the Year, Female DJ of the Year, Discovery DJ of the Year, and Event DJ of the Year, among other categories.
DJ Lord OTB won the ultimate DJ of the Year award in 2023, making him the reigning champion. Will he retain the title, or will another person take over?
The 2024 Guinness Ghana DJ Awards festival, happening on Saturday November 9, promises to be more enthralling by bringing together DJs across the world.
About Guinness Ghana PLC:
Guinness Ghana PLC is a leading beverage company in Ghana, known for its iconic brands and commitment to quality. The company is dedicated to supporting the growth and development of the Ghanaian music industry through initiatives like the Guinness Ghana DJ Awards.
