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Adidas Unveils Latest Campaign Starring Brand Ambassador Kylie Jenner

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Kylie Jenner

Following the news of Kylie Jenner joining the line-up of Adidas ambassadors last August, the German sportswear brand has released images of the Kardashian-Jenner clan member’s latest ad. In the sequel to the 21-year-old’s debut campaign for the activewear heavyweight, the serial entrepreneur is seen modeling the spring/summer 2019 range of the Falcon sneaker.

It’s being alleged that since Adidas signed the Kylie Cosmetics founder – whose work for the company has thus far been largely concentrated around endorsing the Falcon model – the brand has witnessed a spike in demand for the shoe which is largely based on the design of the in 1997 released Falcon Dorf.

Footwear aside, the reality TV star whose namesake cosmetics company was valued at roughly $1 billion by Forbes this year, is seen wearing the new Adidas Coeeze tracksuit in the spring/summer 2019 campaign visuals. As was the case with Jenner’s Adidas debut ads – which came right after her advertising work for Adidas competitor Puma – the new campaign images draw inspiration from a Nineties aesthetic. This, as a reference to the shoe design’s roots in the late twentieth century, which coincides with the birth year of the social media star.

The difference between the Falcon sneakers slated for the spring/summer season, compared to that of prior fall/winter offerings, lies in its colorway. The shoes, available for purchase as of December 6, come in a color palette that includes metallic gold and white, accompanied by touches of pink, purple, navy, and red.

The newly unveiled Coeeze tracksuit – to be released on the same date as the spring/summer 2019 Falcon sneaker range – will be made available in a red and purple colorway, and includes a cropped T-shirt.

The youngest Kardashian-Jenner sister had an Instagram following of 120 million at the time this article was published. Brands eager to target generations Y and Z, are lining up to work with the mother of one who’s got a hand in fashion, cosmetics, and media. Earlier this year the Keeping Up With The Kardashians breakout star was featured in ad campaigns for Calvin Klein Jeans and Calvin Klein Underwear, alongside sisters Kim Kardashian; Kourtney Kardashian; Khloé Kardashian; and Kendall Jenner.

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Kubidyza is a Global Celebrity Blogger, Music Promoter and a Social Media Influencer | Most Influential Blogger In Ghana For Bookings: Kubinho80@gmail.com

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African Best Footballer Mohamed Salah Covers GQ Magazine | PHOTOS

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Mohamed Salah

Egyptian and Liverpool attacker, Mohamed Salah, who is the current African best footballer is the latest star to land on the cover of GQ Middle East.

Speaking with the magazine in an interview, the 26-year-old footballer spoke about the role his father played in making a better footballer.

African best footballer Mohamed Salah covers GQ Magazine?(Photos)

Salah played at El Mokawloon, Basel, Chelsea, Fiorentina, and Roma, but his career took off after signing for Liverpool.

‘I would complain that I didn’t want to travel [the four hours] to training,’ said Salah, remembering the role his father played.

‘But he stood by me and told me that all great players go through this. The price for him was very high, and I’ll never forget the role he played in my career.’

 

African best footballer Mohamed Salah covers GQ Magazine?(Photos)

The attacker has already scored 42 goals in 53 appearances for Liverpool, and speaking about his performance sofar, he said:

‘It makes me feel great, and makes me want to work harder and to continue performing,’ he says. ‘Because after that if your standards drop, people will not accept it. It’s a great feeling, but I don’t see it as more pressure.’

African best footballer Mohamed Salah covers GQ Magazine?(Photos)

For young players aspiring to become a footballer, the Liverpool star advice them saying:

‘For me, nothing was going to come easily… nothing good ever does. I went through every possible stage a footballer could go through. Moving from an Arab country to Europe, you feel the difference in everything from the standard of living to food, to communication.

African best footballer Mohamed Salah covers GQ Magazine?(Photos)

‘You don’t know what to do. After that, you become organized because you want to reach your goals. If you don’t try then you will always stay at home. I’m not belittling that at all, if that’s what you want, then that’s okay too.’

See more photos below.

African best footballer Mohamed Salah covers GQ Magazine?(Photos)

African best footballer Mohamed Salah covers GQ Magazine?(Photos)

African best footballer Mohamed Salah covers GQ Magazine?(Photos)

African best footballer Mohamed Salah covers GQ Magazine?(Photos)

African best footballer Mohamed Salah covers GQ Magazine?(Photos)

African best footballer Mohamed Salah covers GQ Magazine?(Photos)

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Catriona Gray Of Philippines Crowned Miss Universe 2018

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Catriona Gray

Catriona Gray from the Philippines was crowned Miss Universe 2018 on Monday, beating contestants from 93 other countries. The 24-year-old Filipina-Australian becomes the fourth Filipina to win the coveted title in the Thai capital Bangkok where the pageant included for the first time a transgender contestant.

“My heart is filled with so much gratitude. There were moments of doubt where I felt overwhelmed and I felt the pressure,” said Gray, who wore a red and orange dress that was inspired by Mount Mayon, a volcano that erupted this year.

Gray was asked during the contest about her views on legalizing marijuana and replied that she supported it for medical uses. After she was crowned, Gray told reporters the question was “definitely relevant” and “an active topic”, in an apparent reference to the war on drugs in the Philippines that has killed thousands of Filipinos and caused international alarm.

Gray said during the pageant that working in a Manila slum had taught her to find beauty in difficult situations. “If I could teach people to be grateful, we could have an amazing world where negativity could not grow and foster, and children would have a smile on their face,” she said.

Miss South Africa, Tamaryn Green, 24 was the first runner-up, followed by Miss Venezuela, Sthefany Gutiérrez, 19.

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The Golden Age Of The iPhone Is Ending

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iPhone

Don’t bet against Apple.” That’s my go-to mantra when someone asks me about Apple’s future as a market leader, or the success of any new iPhone. If the company’s performance this quarter didn’t wow you, the next one probably will.

Yet the wind is clearly shifting for the iPhone, with intensifying worries about sales figures, diminishing global demand for smartphones overall, rumors that Apple won’t make the 5G leap for another year, and the company’s startling decision to stop disclosing unit sales for iOS devices and Macs in its financial reports. Though you’d be foolish to doubt Apple’s prospects, the status quo for its star product is, after many years, changing.

It’s no secret that much of Apple’s recent success has been driven by the now 11-year-old iPhone. Its rocket-like sales trajectory really began in 2009, after Apple introduced the App Store, a platform that transformed the iPhone from a beautiful gadget into a genuinely useful pocket device. Over the next decade, it narrowed our gaze from a wide vista to the distance between our eyes.

Apple and the iPhone are not immune to larger smartphone market forces.
Year-over-year iPhone sales grew by tens of millions, with post-holiday quarters setting monumental records. Looked at in isolation, it’s easy to think that Apple dominates the market, especially if you spend most of your time in the United States, where the iPhone has a commanding 39 percent market share compared to its nearest rival, Samsung, which has 25 percent of the U.S. market. In the global market, Apple trails Samsung and Huawei.

Apple and the iPhone are not immune to larger smartphone market forces. Smartphone sales growth has slowed over the last few years, and, perhaps thanks to market saturation, may even be in decline.

Tuong Nguyen, a senior principal analyst at Gartner, told me via email that although there’s been evidence of a slowing phone market for some time, Apple’s position as a higher-end brand and the overall prestige of the iPhone name may have shielded it a bit.

“Apple’s competitors have experienced it more acutely due to their broader exposure to the market,” Nguyen said.

Still, that Apple cachet, which was so obvious in the original iPhone, has gradually slipped away.

It’s hard to be special when the entire handset industry has coalesced around a handful of smartphone design principles. All-screen, notched displays with multiple cameras on the front and back are everywhere. A $549 OnePlus 6 looks, from the front, a lot like an $1,199 iPhone XS Max. Even the tiny Palm Phone is a knockoff of the iPhone X design.

To its credit, Apple’s iPhone doesn’t just look like a premium device as so many notched competitors do: It functions like one, too. The company commissions bespoke components to push processor, camera, and security performance. Still, Apple’s component lead threatens to crumble as competitors plan major mobile CPU upgrades and prepare for 5G networks. Apple may retain the raw performance lead in 2019 with, say, an A13 Bionic CPU. But if, as has been rumored, Apple passes on 5G at least until 2020, it will fall behind.

It seems unlikely that Apple can continue to charge premium prices for future handsets if the majority of the phone industry has a one-year head start on the fastest mobile connectivity technology.

Today, U.S. smartphone ownership sits at 95 percent. Another shiny screen isn’t going to cut it.
If consumers are, as Nguyen sees it, already chafing at Apple’s higher price tags for incremental updates, how will they feel in a year, when Apple is virtually the only major handset manufacturer not natively supporting 5G? Granted, 5G infrastructure will not be ready for the majority of the U.S. market in 2019 and, more than seven years ago, Apple rightly took the same slow approach with 4G.

In 2011, there were still questions about which flavor of 4G would survive, and the coverage across much of the U.S. was relatively anemic. With U.S. smartphone ownership in 2011 at only 35 percent (85 percent had cell phones), Apple could afford to wait on the relatively untested 4G. The leap from a basic feature phone to Apple’s all-touch, almost all-screen iPhone and its world of entertaining apps was enough for most feature phone users. Today, U.S. smartphone ownership sits at 95 percent. Another shiny screen isn’t going to cut it.

In addition, Apple’s Teflon-like ability to resist smartphone market contractions may be wearing thin. Reports of lackluster demand for all of its new phones have dogged the company for weeks, buttressed by rumors that Apple is scaling back orders from its third-party suppliers.

Apple has tried to beat back some of these rumors, claiming that the iPhone XR is now its best-selling model. However, Apple quickly undercut its own argument by, for the first time in my memory, offering substantial discounts on new models.

Apple’s previously weathered similar fear, uncertainty, and doubt (“FUD”), but rarely has the rumor mill had this kind of impact on the company’s stock price, which has taken an almost unprecedented 60-point slide since October.

These skittish investors could be wrong. Apple is still selling millions of iPhones, and I usually wait to reach any conclusions until the post-holiday earnings report, when blockbuster numbers inevitably erase rumors and concerns.

But that won’t be possible in 2019. As mentioned, Apple announced during its last earnings call that it will no longer break out unit sales for the iPhone, iPad, and Mac. While Mac and iPad sales have been shrinking for years, iPhone sales are typically the bellwether for Apple’s success.

During that earnings call, Luca Maestri, Apple’s chief financial officer, offered a compelling justification for the change:

The number of units sold in any 90-day period is not necessarily representative of the underlying strength of our business. Furthermore, a unit of sale is less relevant for us today than it was in the past, given the breadth of our portfolio and the wider sales price dispersion within any given product line.
He’s right. iPhone unit sales have never been broken out by model, and now there are seven to choose from. When Apple says it sold 45 million iPhones, we have no idea which model is driving the majority of sales, though sometimes Apple tells us. In addition, the cadence of product releases, specifically iPhone product releases, means down quarters in-between new releases are inevitable, but hardly illustrate long-term performance. Still, the lack of transparency is cause for concern.

“It’s certainly suspicious when vendors become much more opaque about their sales, especially if it is in an increasingly tough market environment,” Nguyen told me.

Apple’s decision to stop reporting iPhone unit sales is, I think, an attempt to shift attention away from the iPhone. It’s also an acknowledgment that, over time, iPhone sales will flatten and even diminish as other sectors, like the services business, rise to take its place. Apple’s services now include iCloud subscriptions, Apple Music, the App Store, and others.

On that same earnings call, Apple CEO Tim Cook defended the decision, saying that the installed base, basically the number of people with iOS devices, enjoys double-digit growth. More iOS users means more services customers, but it doesn’t necessarily mean new iPhone sales. Some Bank of America analysts argue that user growth is coming from used iPhone sales.

Putting iPhone sales in a black box doesn’t necessarily mean we’ve reached the end of iPhone innovation, though recent changes have been incremental — larger screens, for example. Yet Apple still charges more and more for its flagship handsets. It’s a canny strategy. Even as unit sales fall, the revenue numbers could look just as good, if not better.

Apple’s roadmap for the iPhone looks a lot like the future of all smartphones; beautiful, smart slabs with only their services and company logos to set them apart. It’s the end of an era, perhaps, but certainly far from the end of the premium handset.

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