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Audiomack Expands in Africa With New Nigeria Office

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Free music streaming service Audiomack is expanding its operations in Africa by opening a new office in Lagos, Nigeria, the company tells Billboard. The service is already available in all 54 countries on the continent, and is the No. 1 free music app — the No. 6 free app overall, after Facebook’s suite of apps and Snapchat — on Apple’s App Store in Nigeria.

Along with the new office in Lagos, Audiomack has made three new hires, which will be based in Nigeria but work on initiatives across the continent: Adeyemi Adetunji will head operations and commercial partnerships; Charlotte Bwana will work on business development and media partnerships; and Olive Uche will manage content strategy.

Audiomack has grown considerably in the past few years, having passed 1 billion monthly plays by January 2019 and instituting both a premium tier at $4.99/month and a monetization platform to help creators on its service get paid. Partnerships with Songtrust, Live Nation Urban and a licensing deal with Warner Music followed. In Africa, the company says its plays have grown more than 1,600% over the past 14 months, while it has been a sponsor for Afrochella and Afronation in the past year.

“Audiomack from inception has always been a key partner for the African creative,” Nasty C manager and Africa Creative Agency co-founder Colin Gayle said in a statement to Billboard. “The platform has been key in amplifying our clients…and has a clear understanding of the market and audience. And now with boots on the ground, Audiomack is poised to change the game forever.”

Billboard

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Fantana Finally Reveals Why She Left Ruff Town Records

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Former Ruff Town Record signee Fantana has finally waded herself into the issues about what went on when she was signed on the label.

According to her, the pressure was too much for her to manage hence she had to leave for her peace of mind and also do things for himself.

Before the singer got signed on the label, it was speculated that Wendy Shay introduced her to Bullet who is the CEO.

Meanwhile, Fantana revealed that she met Wendy Shay when he came to Ghana to sign the record label with Bullet.

She added that she did not leave the label but her contract was terminated due to the fight within the label.

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My Parents Were Poor To The Extent That Food Was Even Hard To Get : Mzvee

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Ghanaian songstress, Mzvee has disclosed that she grew up in poverty hence has to work very hard to get to where she is now.

In the video, the singer was detailing her come-up and indicated that her parents were not particularly rich as many might think.

According to her, there were days things were hard to the extent that food was even hard for them to come by.

Mzvee noted that she was the last kid and there were times her siblings had to go hungry just to get the available food to eat.

She added that despite all the struggles her parents work hard to better their life and she also has to work her socks to get to this point.

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Shatta Wale Opens Up On Why Michy Didn’t Attend His Birthday Party

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Shatta Wale has in an interview on Zylofon FM spoke concerning Shatta Michy’s absence from his 36th birthday celebration.

Shatta Wale on October 17, threw an expensive star-studded party in celebration of his 36th birthday.

Celebrities including Medikal, D. Black, Moesha, Hajia4Reall and a host of others were all present at the party.

Notably missing in action was Shatta’s ex-fiancee and baby mama, Michelle Diamond also known as Shatta Michy, and fans questioned why she didn’t show up on Shatta’ special day.

Michelle’s response to a fan who was disappointed she did not show revealed that she was not invited.

In a comment which read, “Don’t say what you don’t know. We don’t go where we aren’t invited”, Michy insinuated that she couldn’t have shown up to Shatta’s party when she wasn’t invited.

Her comments were taken up by media outlets as stories of how Shatta rudely left Michy out of his invitees to the party went all over.

Meanwhile, Shatta has in an interview with Sammy Flex expressed that these stories were baseless because he invited his ex.

According to him, Michy’ comments were misconstrued by the media because Michy had informed him she had other engagements scheduled for the day and she wasn’t going to make it.

Meanwhile, Shatta who was in the company of an entourage of women claimed that he was about to outdoor two female acts he had signed unto his label.

Again he addressed the confusion that came up after his Asaase Clash with Stonebwoy revealing that the latter got a little emotional along the way.

He added that initially, he was not in support of the idea of choosing a winner at the end of the clash because to him it was not a competition but business.

Apparently, Stonebwoy’s team pushed for a prize for the winner and quite ironically complained when he was awarded the winner’s prize.

However, he expressed that himself and Stonebwoy were still on good terms.

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