Netflix’s critically-acclaimed concert special Homecoming: A Film By Beyoncé reached 1.1 million U.S. viewers on its April 17 premiere date, according to data newly provided by Nielsen via its SVOD Content Rating system.
Introduced in October 2017, SVOD Content Ratings measures the viewership of subscription video on demand (SVOD) services via audio recognition software installed in 44,000 U.S. homes that contain Nielsen’s TV set meters. While the highly-secretive Netflix has stated in the past that Nielsen’s ratings are “not even close” to be accurate, it is the most reliable measure yet of SVOD viewership data.
According to the numbers compiled by Nielsen, the audience for Homecoming was 63% African American on the day of its premiere and 55% over its first seven days, more than any other Netflix original film or series analyzed to date (the closest was Bird Box with 24%). Hispanics, meanwhile, made up 15% of viewers, while Asians comprised 5%.
Additionally, women made up 70% of Homecoming’s audience in its first seven days, which is higher than other recent Netflix originals including Orange is the New Black Season 6 (66% female), Bird Box (57%) and House of Cards Season 6 (54%). Age-wise, 27% of the audience was adults age 35-49, 43% was adults 18-34 and 12% was kids 2-17.
Homecoming also thrived on social media. Using its Social Content Ratings –Nielsen’s standardized measurement of activity across Facebook, Instagram and Twitter for a given program — the company estimates the documentary boasted nearly 757,000 interactions over its first week across all three platforms, with 65% of those occurring on Twitter, 33% on Instagram and 2% on Facebook. While Nielsen notes most of those interactions were driven by “organic” fan activity, the most engaging piece of Homecoming social content was Netflix’s official Instagram post featuring former first lady Michelle Obama. That video garnered a total of 136,000 interactions.
By comparison, Nielsen notes that another recent Netflix concert special, last December’s Springsteen on Broadway, had roughly 225,000 social media interactions during its first week of streaming.
The concert portions of Homecoming were recorded during Beyonce’s now-legendary performance at the 2018 Coachella Valley Music and Arts Festival. An accompanying live album released the same day as the Netflix special debuted at number seven on the Billboard 200 with sales of 38,000 units.
Netflix could not be reached for comment at time of publishing.
Shatta Wale And Squad Began Pushing The Chairs; Shatta’s Bodyguard Pulled Out A Gun First Which Resulted Into Making Stonebwoy Also Do Same : An Inside Source Reveals
The 20th edition of the Vodafone Ghana Music Awards has come to a halt after a fight broke out on stage between the camp of Stonebwoy and Shatta Wale after the winner of the ‘Reggae/Dancehall Artist’ was announced.
According to a very close source eho witnessed everything that happened, the person made us know, Shatta Wale started pushing the chairs as he stormed the stage with his squad.
As he was getting to the stage, his [Shatta] bodyguard was pulling a gun which also resulted into Stonebwoy’s bodyguard also doing same.
Later, Stonebwoy was also noticed with a gun whereby he was pushed aside.
Many have given put their opinions about this issues as most say, Shatta Wale shouldn’t have than so.
Watch what transpired below.
— Azor Ahai (@Manny_Q) May 19, 2019
Mix Masta Garzy Shades Haters
Mix Masta Garzy, Ghanaian producer in a new post on Instagram has shaded his haters.
See his message to them below.
The Rock Featured In New Movie “Hobbs & Shaw”
The Rock, in an Instagram post has sharef with fans the final part of a new movie he has been featured on.
The movie’s titled is called “Hobbs & Shaw“.
View this post on Instagram
That’s a 100% official wrap on production for the beast known as HOBBS & SHAW. Broke out my ride to shoot a fun final touch for our movie. THANK YOU to my cast, director, producing partners, crew, studio and every company who has committed your time and talent to making such a cool, bad ass & fun movie. And most importantly, THANK YOU FANS WORLDWIDE who are fucking hyped to see our flick. I’m hyped too. Now, excuse while I go in this karaoke bar to find the bad guy I’m hunting down. Gonna sing him my favorite tune called UP YOUR ASS, GOES MY BOOT. It’s a beautiful song and he’s gonna love it. Love y’all, thanks for the support and see ya down the road. HOBBS & SHAW AUGUST 2ND 🌍 @hhgarcia41 📸
Like Facebook Page
Follow me on Twitter
Trending This Week
- Shatta Wale And Squad Began Pushing The Chairs; Shatta’s Bodyguard Pulled Out A Gun First Which Resulted Into Making Stonebwoy Also Do Same : An Inside Source Reveals May 19, 2019
- Listen: Dominiq — Phone (Prod By Stacey Grind) May 19, 2019
- 2019 VGMAs : Full List Of Winners May 19, 2019
- Stage Fight Halts #VGMA20, Stonebwoy Pulls Out A Gun On Stage | WATCH May 19, 2019
- 2019 VGMA | LIVE STREAMING May 18, 2019
Hangout19 hours ago
2019 VGMA | LIVE STREAMING
Watch2 days ago
Sarkodie & Stonebwoy Arrives At Movenpick For The Artist Of The Decade Private Dinner | WATCH
Hangout19 hours ago
Efia Odo Goes Almost Naked For VGMA | WATCH
Hangout12 hours ago
2019 VGMAs : Full List Of Winners
Hangout20 hours ago
Colombian Rapper MC Dementor Arrives At The VGMA In A Wedding Dress | PHOTOS
Hangout15 hours ago
Stage Fight Halts #VGMA20, Stonebwoy Pulls Out A Gun On Stage | WATCH
Photo News20 hours ago
DJ Khaled’s “Fan Luv” Top iTunes | SEE
Media & Culture2 days ago
Meet Candice D; Her Past, Her Now And Her Future