GRAMMY-nominated award-winning multiplatinum superstar Fetty Wap joins forces with MTV for the exclusive premiere for his latest single, “Wake Up,” on Friday May 27th via MTV’s Snapchat Discover channel delivered to Snapchat’s over 100 million daily active users, alongside the broadcast premiere at 7:55pm ET/PT. Be sure to tune in!
Immediately afterwards, the video will go wide on MTV.com and all digital partners. Meanwhile, MTV’s Snapchat Discover channel will share exclusive behind-the-scenes footage from the shoot. Watch MTV’s “Wake Up” teaser HERE
“Wake Up” is available now at all digital retailers, and it heralds the release of his anxiously awaited sophomore album and one of the biggest hip-hop happenings of 2016, due out this Fall via RGF/300 Entertainment.
Directed by Alan Del Rio Ortiz [Major Lazer, Danny Brown], it’s Fetty’s most dynamic, distinct, and definitive visual yet. Beginning with the squeal of an alarm clock, Fetty goes through a tripped-out day at his old alma mater Eastside High—which the classic film Lean On Me was based on. The song’s woozy vibe immediately intoxicates as he performs throughout the school’s halls.
It’s been another massive month for him. He was nominated for a whopping eleven categories and took home “Top New Artist” at the 2016 Billboard Music Awards, won “Best New Artist” at the iHeartRadio Awards, while he received a nomination for “Best Male Hip Hop Artist” at the 2016 BET Awards—airing Sunday June 26 at 8pm ET. In addition, he headlines the BET Experience concert alongside Usher, Bryson Tiller, Lil Wayne, 2 Chainz, Ty Dolla $ign, Katt Williams, Mike Epps, and The Roots.
Across the pond, he continues to expand and extend his rap reign. Fettymakes his inaugural trip to Europe this week to perform a sold-out show at Birmingham Institute on May 27th and a Radio 1 show in London on May 28th. The next night, he takes the stage at the iconic Hammersmith Apollo to perform another sold-out show. Right now, he also covers the latest issue of The Guardian’s G2 Magazine in the UK. He’s also set to perform on the main stage of both Reading and Leeds festivals this summer, as well as the We Love Green Festival in Paris on June 5th- this festival is the first of its kind, powered by completely renewable energy.
Recently, he lit up the mobile gaming space. In partnership with Moor Games and Creative Mobile, Fetty released his very first game, Fetty Wap: Nitro Nation Stories, at the App Store and Google Play. Starring Fetty and Monty, featuring real cars from BMW, Nissan, and Jaguar, and boasting a soundtrack of smashes, the game drops players right into the world of fast and furious street racing. Users compete for game currency that unlocks signed items, tickets to shows, and so much more.
Lookout for another blockbuster from Fetty Wap in 2016.
-Ameyawdebrah.com