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How much does it cost to win an Oscar?

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Film studios spend millions of dollars each year campaigning to get their movies in the minds of the 6,000 or so Oscar voters, hoping to win their acclaim. But does it work?

Heard the one about the actress who paid for her own full-page adverts telling Oscar voters to consider her performance?

Or the Hollywood producer banned from the award ceremony for campaigning against a rival blockbuster?

Just two of the most high-profile attempts to influence what must be the most select group of voters on the planet, the 6,000 members of the Academy of Motion Picture Arts and Sciences.

Estimates for the total amount Hollywood spends on Oscar campaigns range from $100m right up to $500m in a single year.

It’s not the kind of figure studio bosses like to talk about. But the film producer and blogger Stephen Follows has crunched anonymous data provided by some of his industry colleagues.

He puts the cost of a successful best picture campaign at around $10m with most of the cash going on advertising, media, talent costs and publicists. Adverts

In Oscar season, studios aggressively pay for adverts in the trade press, politely reminding voters about the merits of their films and the performances of their stars.

Thousands of dollars are paid for billboard posters and adverts

The phrase “for your consideration” plastered on billboards and in print is now something of a Hollywood cliché itself.

A front page advert in the Hollywood Reporter in Oscar season is thought to cost up to $72,000 – industry magazine Variety is likely to charge a similar fee.

In 2011 the actress Melissa Leo, frustrated at a lack of mainstream press coverage, paid for her own adverts to push her performance in the film, the Fighter.

She was accused of “going rogue” by some. It worked and she took home the best supporting actress award that year. Dirty tricks?

Then there is the murkier side of all this: a select group of Oscar consultants whose job it is to get their films into the minds of Academy members.

They are paid between $10,000 and $20,000 a movie but can easily double or triple that fee if the client gets nominated or goes on to win.

Academy members are invited to select screenings in Los Angeles, New York or London. Stars will often make a personal appearance or take part in an audience Q&A.

The Revenant, starring Leonardo DiCaprio, leads the Oscar nominations this year

“These are highly-paid, shark publicists who know the Academy members, know how to get to them and know what they like,” Hollywood reporter Gayle Murphy says.

Outright bribery is banned of course but voters say they are swamped with free gifts and trinkets ahead of the official nominations.

“I’ve gotten books, cookbooks and just about everything short of Lincoln condoms,” one anonymous voter told the Hollywood Reporter in 2013. “It’s ridiculous.”

Under official Academy rules revised in 2011 any direct lobbying by email or telephone is banned.

After the nominations are announced, studios are not allowed to hold screening receptions with free food or drink, a favourite tactic in the past. Negative comments

Watch: Chris Rock’s Funniest Jokes Ever Before He Host The Oscars

Comments, either made directly or on social media, that attempt to “cast a negative or derogatory light” on rival movies are particularly frowned upon.

In 2010, Nicolas Chartier, one of the producers behind the film the Hurt Locker, was banned from the Oscars for sending out an email asking voters to back his movie over “a $500m film” – a clear reference to rival best picture nominee Avatar.

A best picture Oscar can add $3m to a film’s takings

The Hurt Locker was victorious that year and he did eventually get his statue a month after the ceremony itself.

But it’s thought this kind of practice is far from a one-off.

It’s suspected that those Oscar consultants may be partly responsible for the steady stream of negative stories which appear in the press in awards season.

Whether that’s Slumdog Millionaire accused of employing badly paid child actors or Zero Dark Thirty criticised for condoning torture.

Is it all worth it? Figures put together by Edmund Helmer, a data analyst with Facebook, in 2013 suggest maybe not.

Stripping out other factors, he calculates a best picture Oscar win adds only $3m to a film’s box office takings, far less than the $14.2m boost after a win at the Golden Globes.

That might be because the Oscars come at the end of the long awards season when films tend to have been on general release for some time.

A separate study in 2014 found winning an Academy award boosts the pay of an actor by $3.9m but actresses see a much smaller $500,000 rise.

The man behind the study, the academic Kevin Sweeney, says he can’t explain the discrepancy for certain, but industry-wide gender bias with more starring roles for men is likely to play a part.

All this is about far more than money of course. Hollywood politics and recognition from your peers play an important part.

As Edmund Helmer himself writes, both the Golden Globe and Oscar races “are not just about selling tickets to the films that win.

“The awards bring opportunities to the winners – and the unquantifiable gratification of victory.”

-MonteOz360

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Gov’t Sell Golden Tulip, Now Renamed Lancaster Hotel

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The Golden Tulip Hotels in Accra and Kumasi will be rebranded after the Ghanaian government sold its stake in the facility to some Lebanese investors.

The four-star hotels are owned by a joint venture between the governments of Ghana and Libya (GLAHCO), with Ghana owning 60% and Libya owning 40%.

According to media reports, Ghana has completely sold its franchise to a company called Lancaster.

This means that the renowned hotels in Ghana’s capital and the Ashanti Regional capital will be known as Lancaster Accra City Hotel and Lancaster Kumasi City Hotel as of July 1st, 2022.

A letter from the General Manager with the heads of departments in copy read: “Achour Holding Limited operating as Lancaster Hotels will be the new lessee and would take effect from 1st July, 2022, with same conditions as previously communicated”.

“We urge you to support the new company to ensure a successful takeoff,” the statement added.

Another letter from the Rooms Division Manager of Golden Tulip Hotel, Lucy Ahedor said “we wish to inform you that from 1st of July, 2022, the name of the hotel will now change to Lancaster Hotel. We would also like to inform you to rest assured as this change will not affect normal operations of the hotel”.

“We are happy to also announce that the hotel under this new name will be going through refurbishment by enhancing most of the facilities,” she added.


Some hotel employees confirmed the sale and name change to Joy News, while sources say the move was spearheaded by government officials.

The Golden Tulip Hospitality Group is a hotel franchise and management company with locations in Europe, the Middle East and Africa, Asia Pacific, and the Americas.

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Media & Culture

Feli Nuna Hints On Collaboration With Sarkodie

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Feli Nuna, singer signed to Off Da Ground, has made a new revelation.

Speaking with Doreen Avio on Hitz FM’s Day Break Hitz she was questioned on when she will be having a collaboration with rapper Sarkodie.

A collaboration with the BET winner is in the works, according to the ‘Towel’ hitmaker, as she prepares for her EP. She went on to say that her EP, which is amazing and has some great features, should be out in six months.

Feli Nuna released her ‘Towel‘ song on May 11, 2022, which was produced by Shawerz Ebiem and filmed and directed by R.Dee.

Feli Nuna’s towel song is all about taking care of oneself. Self-care is defined as an individual’s, family’s, or community’s ability to promote health, prevent disease, and maintain health by eating well and engaging in stress-relieving activities.
Watch below.

Feli Nuna, real name Felicia Nuna Akosua Tawiah, has performed on major stages throughout Ghana, including the Ghana Music Awards Nominees Concert, the 4styte Music Video Awards, Coke Studio Africa, the Yaws Fashion Show in Gambia, the Asia-Africa Youth Festival in China, and many more.

Connect with Flei Nuna on these handles below.

Facebook: Feli Nuna

Twitter, Instagram & TikTok: @Feli Nuna

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Media & Culture

Ciara Signs With Republic/Uptown Records

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Ciara is leveling up with a new record deal.

The R&B superstar has signed to Republic Records and Uptown Records in partnership with her independent label, Beauty Marks Entertainment, it was announced today.

“I am thrilled to partner with Uptown/Republic Records through my own label imprint Beauty Marks Entertainment,” said Ciara. “Wendy [Goldstein] and I have been in discussion to work together for some time and the enthusiasm that her and the entire team have expressed over this new project marks an exciting new chapter in my career. I am grateful to be able to continue my mission of making the world dance with a team I admire, who are at the forefront of empowering artists.”

Republic Records Co-President Wendy Goldstein added, “I’ve been a fan of Ciara forever. Working with her has been a dream, and she’s making some of the most powerful, undeniable, and innovative music of her entire career now. This is an incredible creative chapter for her, and we’re all excited to be part of it.”

Her first single in two years, “Jump” featuring Coast Contra, will be released to streaming services on July 8. A video has also been shot directed by Dave Meyers (“Lose Control”). She recently teased the dance track in a viral dance clip.

Ciara is now readying her first album in three years for release on Republic/Uptown. “I’m actually finished with my album, which I’m excited about,” she told The Associated Press last month.

Her previous album, 2019’s Beauty Marks, was released independently via her Beauty Marks label, and featured appearances from Kelly Rowland and Macklemore.

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