McDonald’s has announced that it will leave Russia permanently after 30 years.
McDonald’s announced in March that it would temporarily close its roughly 850 restaurants in the country as part of the economic fallout from Russia’s invasion of Ukraine.
The Chicago-based company owns 84% of its stores in Russia and has stated that its restaurants in Russia and Ukraine contributed 9% of its annual revenue, or around $2 billion (£1.6 billion).
The company expects to incur a non-cash charge of between $1.2 billion (£980 million) and $1.4 billion as part of the exit.
“The humanitarian crisis caused by the war in Ukraine, as well as the precipitating unpredictable operating environment,” McDonald’s said in a statement.
According to the company, it has begun selling its restaurants there due to the “humanitarian crisis” and “unpredictable operating environment” caused by the Ukraine war.
McDonald’s intends to sell its business to a local buyer, which employs 62,000 people and operates 850 restaurants (including those run by franchisees).
The restaurants will be “de-arched,” which means they will no longer use the McDonald’s name, logo, or branding. In a statement, McDonald’s stated that its “priorities include seeking to ensure that McDonald’s employees in Russia continue to be paid until the close of any transaction and that employees have future employment with any potential buyer.” In Russia, it will keep its trademarks.
According to the company, doing business in Russia is “no longer tenable” or consistent with its values.
“This is a complicated issue with no precedent and profound consequences,” McDonald’s CEO Chris Kempczinski wrote in a message to franchisees, employees, and suppliers obtained by The New York Times.
“Some might argue that providing access to food and continuing to employ tens of thousands of ordinary citizens is unquestionably the right thing to do,” he continued. However, it is impossible to ignore the humanitarian crisis caused by Ukraine’s war. And it’s difficult to imagine the Golden Arches symbolizing the same hope and promise that drove us to enter the Russian market 32 years ago.”