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Mr. Eazi Raises $20 Million To Invest In African Music Creatives

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Award-winning music artist, Mr. Eazi is launching a fund that will invest in Africa’s stars of the future.

Mr. Eazi, (real name Oluwatosin Ajibade) told CNN that the Africa Music Fund (AMF), is worth $20 million dollars. The lead investor is 88mph, a company that provides capital for African businesses.

Through the AMF, the 29-year-old artist from Nigeria says he wants to create a new funding model for the music business on the continent.
Mr. Eazi says one of his primary motivations for funding music is to provide financial support for artists to expand their catalog.

Many investors and financial institutions don’t understand the business of music and as a result, are unable to properly fund musicians, he says.

“Artists cannot go to banks to get money for their music because financial institutions don’t understand how to secure intellectual property. They get it for physical properties but not for music. So, because not a lot of people understand the music business, there is no finance product for musicians,” he explained.
Investing in music acts

Selected artists will be given funding depending on their revenue and projected incomes, using metrics such as streaming revenue, Mr. Eazi told CNN.

“For artists who already have footprints in the industry, we will just do our research. We can check how much they are earning or likely to earn from their streaming revenue, for example,” he explained.
Artists will be given funds upfront based on their revenue to expand their music content. The initial advance invested in an artist’s music will be paid back in installments as the artist’s earnings start to rise, he added.
Mr. Eazi, who has more than five million monthly listeners on Spotify says the AMF will also create access to a larger audience for music acts by helping them find and book shows as well as distribute their music.
“Let’s say we have a two-year contract with someone. In those two years, we will be their representative, helping them manage their music, and as they grow we will be deducting the initial investment from their earnings,” he explained.

Data backed decisions

Mr. Eazi says his parent company emPawa Africa in partnership with music technology company Vydia will be launching Cinch Distro, a music distribution platform for new artists.
“The way it works is that they register on the platform and make their music. It has an AI-based tech that will filter their possible revenue based on the number of streams they get on the platform alongside a couple of other metrics,” he said.
“The artists basically use the platform to distribute their music and we monitor their progress. That way we can make data-backed decisions about who to invest in,” he added.

The AMF is not Mr. Eazi’s first venture into investing in music and musicians on the continent.
In 2018, he launched emPawa Africa, an incubator program that provided artists with funding and resources to market their music, access radio and TV airplay, and train them to become independent music entrepreneurs.
Through emPawa, some of the continent’s biggest artists like Nigeria’s Joeboy and Ghana’s Kwesi Arthur were discovered.

Data and transparency

Music analyst, Toye Sokunbi says the AMF fund will benefit Africa’s creative sector as it will open more doors for music talents on the continent.
Sokunbi, who is also the founder of Artish, a pop-culture publication in Nigeria, says there may be concerns about how the data on each artist is compiled and used and warns artists to be vigilant.

“Many artists don’t have the same accessibility to important data that music distributors have about their music. They don’t necessarily tell you the exact way they are marketing your music or give artists access to data they can use to maximize revenue for their content. This information imbalance means artists are largely oblivious of much of the audience data farmed from their content,” he told CNN.

According to him, it is important for artists to have access to their own data from the backend so that they can build their own music communities and become less dependent on distribution companies.

However, Mr. Eazi says all artists he funds will have access to information about their content and earning in real-time. “With our tech platform you can see how much you earn in real-time, you can also see how much you owe and how that is being deducted,” he said.

Apple Music launches program to discover African music talents

Additionally, Mr. Eazi says he wants to contribute to creating a music industry where Africans are the owners of their own content and intellectual property.

The biggest players in the African music industry are not from Africa, he said. As a result, he wants to create a space for music stars on the continent to become a significant part of the industry.
“I want to look back and be fulfilled knowing that I contributed to getting African equity participation in the music infrastructure that has been built on the continent.”

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Camidoh Signs A Brand Ambassadorial Deal With Ololo Express

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In their quest of announcing their presence in the Ghanaian business and online marketing space, Ololo Express; a digital shopping and retail center has officially signed afrobeat – Afropop artiste, Camidoh, as the firm’s brand ambassador. In this deal, the GB Recz signed artiste will use his presence in the creative space to represent the marketing entity in a positive light, and by doing so, help increase brand awareness and sales on a consistent basis.

Visit Ololo Express here: https://ololoexpress.com/

Signed on Monday, January 11, 2020, at the GB Interactive LLC, head office in Accra, the “For My Lover” hitmaker will also embody the corporate identity in appearance, demeanor, values, and ethics, and thus far, will use his ability together with his management and shopping-retail company to map out promotional strategies that will strengthen the customer-product-service relationship and influence a large audience to buy and consume more.
With his knowledge and appreciation of marketing, Online presence, Passion, and a sense of Professionalism in his endeavor, Camidoh, has proven to be the best influencer for the job. Within the last half a decade, he has earned an impressive critical acclamation to his name as he’s been able to front numerous non-governmental organizations delivering nothing but success.

Offering the best and secure online store with prompt express delivery to their customers, Ololo Express is typical Ghanaian marketing and online shopping center that provide amazing shopping experience with a pliable payment option and guarantee an awesome service to all their Shoppers. They deal in quality products from world-renowned manufacturers, ranging from food items, household goods, electrical home appliances, and a variety of items at the most affordable prices.

They also serve as brokers, who pick up products from your preferred shops in Ghana and deliver to your exact and preferred location. As part of their mandate, they make online shopping simple and secure. The 24 hours online shopping center is located at East Legon, Adjirigano, Accra, you call them on 054 874 4234.

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Edem Met His Fans At The Mall And Gave Them 5 Cedis Only To Split Among Themselves

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Stingy men association of Ghana will be proud of Rapper Edem who reportedly dash only 5 cedis to some undisclosed number of fans to share among themselves.

The fan, Jayson alleges that he and his companions met the award winning Rapper at a mall and after some vibes, Edem left him in shock till today when he gave them 5 cedis to split.

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GhOneTV Benches Serwaa Amihere From Hosting High Profile Political Interviews

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Serwaa Amihere, GH One News Anchor has over the past few months received criticisms over how she handles high-profile political interviews.

The majority of public opinion has it that the newscaster needs more learning and training for high profile political interviews.

This came after she received major backlash after her interviews with Kojo Oppong Nkrumah, Ex-Prez Mahama, Asiedu Nketiah, and Murtala Mohammed.

The interviews normally end with problems of her not having done proper research before asking certain questions, she sometimes makes claims without proof, among others.

Well, it appears the management of GH One TV has heard the cry of the public hence, she has been benched for the meantime from hosting high-profile political interviews.

Today for instance, her co-host Lantam Papanko, hosted Osei Kyei Mensah Bonsu when he appeared on the station’s morning show.

In the professionally hosted interview by Lantam Papanko, the leader of the NPP caucus addressed reports of him influencing Carlos Ahenkorah to snatch ballot papers during the infamous election of Speaker of Parliament.

Watch the video below:

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