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MultiChoice Expands Hyperlocal Territory

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Pan-African entertainment company MultiChoice has further expanded its hyperlocal offering with the launch of two new TV channels – Maningue Magic and Kwenda Magic – for audiences in Mozambique and Angola respectively.

The group’s long-established hyperlocal strategy is a multi-pronged, hybrid approach combining local content acquisition, local production, and the development of local content through international production partnerships.

The new Portuguese-language channels will show dramas, telenovelas, local versions of hit reality shows, hilarious comedies, dubbed international content and homegrown music on DStv and GOtv platforms when the channels go live on Monday, 17 January.

“These channel launches are an exciting milestone for MultiChoice, and our hyperlocal strategy,” says Joao Ribeiro, Channel Head for both Kwenda Magic and Maningue Magic. “MultiChoice’s mission is to showcase Africa’s diverse, rich culture through our continent’s deep storytelling history. To have two new 24-hour channels in local languages, featuring locally produced content, provides an incredibly powerful platform to do this.”

Over the past 18 months, MultiChoice has grown its local content offering through several channel launches including Pearl Magic Prime, Akwaaba Magic and Abol TV in Uganda, Ghana, and Ethiopia, as well as hit international co-productions like Reyka and ongoing local productions like the ever-popular Big Brother Naija.

Local content remains a core part of the group’s differentiation strategy. The group produced an additional 2 692 hours of local content in 2021 (41% YoY growth). The combined MultiChoice local content library is now approaching 66 000 hours and represents 45% of total general entertainment content spend.

Despite this proportion being in line with local-content targets, the group plans to increase local-content investment even further. Ribeiro says the new channels are already proving a significant boost to the production industries in both countries.

“Until now, independent producers had few outlets for their work and had to act on many levels, struggling to get budgets, and to have their content shown,” says Ribeiro. “With our channels requiring content 24 hours a day, we can now invite local producers to pitch ideas, to commission and develop projects, and to pay fair, market-related rates for work.”

“By investing in the industry, we are creating opportunities for local talent, telling local stories, and adding to the stability of the industry. We are committed to growing the industry in countries where we operate, and to deliver content that resonates with our viewers,” says Ribeiro.

Ribeiro says that in the months MultiChoice has spent setting up the channel, broadcast professionals in both countries have been exposed to many new opportunities. Content workers now have more options and are less likely to leave the sector due to a shortage of work.

“We are commissioning work from established producers as well as smaller companies across the continent while also creating opportunities for alumni of the MultiChoice Talent Factory,” says Ribeiro.

Speaking on the ongoing hyperlocalisation and production of content across Africa, MultiChoice Africa CEO Fhulufhelo Badugela says, “When we develop local channels or produce local content, we aim to create a platform that reflects local culture, so audiences see themselves represented in the content they watch.

“Localisation goes beyond simply duplicating popular formats in a different language or with a different cast,” says Badugela. “It’s about incorporating a country’s social, gender and religious conventions, as well pop-culture trends like music, influencers and celebrities into stories. This is what makes our hyperlocal strategy unique and exciting.”

Highlights of the offerings on Maningue Magic include the telenovela Maida, about a naïve teenager who leaves the countryside for the big city; proudly Mozambican music show Estação do Boss; Date My Family Moçambique, a local version of the hit reality dating show. The Influencer, an Mozambican original series will tell the story of a girl pursuing a dream to be an Digital Influencer who end on a network of drugs and prostitution. Top+, will showcase famous’s artists and personalities from Mozambique and Africa who are attracting attention on social networks. Txunado, a magazine show about Mozambican fashion, arts and lifestyle.

On Kwenda Magic, flagship shows include O Rio, an Angolan adaptation of popular 1Magic telenovela The River; Makongo, a new drama about a young man’s life in Luanda; and Salão de Beleza, a sitcom about a Luanda establishment and its diverse, dramatic customers.

Kubidyza is a Global Celebrity Blogger, Music Promoter and a Social Media Influencer | Most Influential Blogger In Ghana For Bookings: Kubinho80@gmail.com

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Gay And Bisexual Men Warned Over Strange Disease

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Gay and bisexual men have been urged to be on the lookout for ‘unusual rash’ after four men in the UK were diagnosed with monkeypox, bringing the total number of cases in the latest outbreak to seven.

According to health officials, all four new patients are gay or bisexual men who were infected in London and had no travel links to Africa, as reported by MailOnline earlier today.

Two of them are known to each other but have no ties to any of the previous cases, indicating that the virus is spreading in the community for the first time.

Nurses and doctors are being advised to be on the lookout for patients who have developed a new rash.

Monkeypox is frequently confused with more common rash illnesses such as chickenpox, measles, scabies, and syphilis, making early diagnosis difficult.

‘This is rare and unusual,’ said Dr. Susan Hopkins, chief medical adviser at the UK Health Security Agency (UKHSA).

‘The UKHSA is investigating the source of these infections as soon as possible because evidence suggests that the monkeypox virus may be transmitted in the community through close contact.’

‘We are especially urging gay and bisexual men to be aware of any unusual rashes or lesions and to contact a sexual health service as soon as possible.’

The West African strain of the virus, which is thought to be milder than other strains, was found in all seven UK cases.

The UKHSA stated that the exact way the new patients contracted the infection “remains under urgent investigation.”

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Man Who Initially Thought He Was Suffering From Sore Throat Later Finds Out He Has HIV And Is Now Urging People To Get Tested

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Kyle Dallape, a man, revealed how his ‘ordinary’ complaint of a sore throat turned out to be him being HIV positive.

Kyle Dallape, a marketing director from California, US, said on TikTok that he thought he had a sore throat but that there was nothing to worry about.

His doctor later diagnosed him with strep throat, a bacterial infection.

The 27-year-symptoms old’s began to worsen, with weight loss, oral thrush, and swollen lymph nodes, as well as the bacterial infection reappearing twice.

He realized something was wrong after losing 30 pounds.

He had been tested for HIV a few weeks before his initial diagnosis, and the results were negative, so he didn’t believe his symptoms were related.

He was diagnosed with the virus after additional testing in June 2018, which devastated him.

“My worst nightmare had come true,” Kyle said.

“My parents, friends, and now-fiancee were all crucial in getting me started on treatment and realizing that my life wasn’t over.”

“A month later, I began Biktarvy, a once-daily HIV treatment pill, and by November of that year, I had reached undetectable levels of the virus.”

“Since then, my T-cell count continues to rise and my viral load has been undetectable ever since.”

In a bid to spread awareness and break the stigma surrounding HIV, he decided to share his story on TikTok.

In a clip, which has received one million views and over 163,000 likes, Kyle talks about how he lost 30lbs and could barely walk before having further tests to find out what was wrong.

In a final clip, the word “HIV” is written in the centre of the screen surrounded by a dark background.

Kyle captioned the post: “Get tested regularly and ask your partners what their status is! Knowledge is power.”

Kyle added: “HIV is not what it used to be, as modern medicine has come so far – but society has quite a way to catch up.

“I hope that by putting a face to this, I can show how manageable this disease can be and that those who are positive, can live long and healthy lives with treatment.

“It’s time for the stigma to end.”

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Ashanti Region: Man Found Dead In Girlfriend’s Room After Sleeping Over

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A 34-year-old man is said to have died in his girlfriend’s room in Asawase, Ashanti Region’s Asokore Mampong Municipality.

Felix Arkoh had gone to his girlfriend’s house on Saturday with the intention of spending the night.

According to Matthew Amissah, an Assemblymember from the area, the two had dinner and went to bed, only for his lifeless body to be discovered the next morning by his girlfriend.

Asawase Police have since taken the body to the Komfo Anokye Teaching Hospital mortuary for preservation and autopsy.

Abena Boatemah, the deceased’s girlfriend, was also arrested by Asawase police to assist with the investigation.

Meanwhile, the deceased’s elder brother, Spio Hammond, spoke to Class FM in Accra and urged the police to expedite the investigation into their relative’s death.

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