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Award winning Ghanaian rapper, Okyeame Kwame has shared six (6) secrets on how to build a personal brand with up and coming artistes.

The artiste who one of Ghana’s artistes whose prime focus is on branding has over the years worked on his brand and as such has earned for himself popularity in the entertainment field.

Aside launching a book for his “OK” brand, the 2009 VGMA Artist of the Year has also produced works including Bose Ba (2004), Manwesem (2008), The Clinic (2011), and The Versatile Show in 2012.

Speaking at the launch of Busy Internet’s JUMP online platform the “Small Small” hit singer shared 6 key secrets on how to build a brand as a growing artiste. He also gave inspiring tips on how to have a successful life.

Here are a few of the inspiring tips:

Be Different:

What it means is, study the status quo and something different which is exciting and interesting, find a way of blending everything to make your approach different.

Be Original:

Draw from your cultural source, talk about things that are relevant to your community and audience. Don’t rap about profanity. Example if you live at Nima the problem is mosquitoes so rap about it. Be original, don’t be like others.

Be Consistent:

No matter how inexpensive your videos are, make sure that whatever message you want to sell is there and we can see that in your videos.

Association:

You have to look like the job you want not the one you have. Associate with where exactly you want to go so you become an artist that has importance, choose a name from a place that people find important.

“See Akyeame chose the name “Akyeame” because we saw that people didn’t like rap so we went to the court and palace where people have respect everything that goes on there, hence seeking inspiration to form the name “Akyeame”, Said Okyeame Kwame.

Build and army:

Begin with your family, friends, church members, classmates, associates, and enemies. In everything you do, you’re surrounded by them so build your army beginning with them. Stay in contact with them via phone or social media. Now set targets and work on getting it done, rent a crowd, convince your friends to come and watch you perform. After they praise you, onlookers will do same.

Do not work hard, work smart:

Working hard is for regular people, working smart is for winners. Working smart means paying attention to little details, once that is done, the big things will follow. Be Smart, when you have a plan walk through with it and execute.

He however urged the Up and Coming artistes to choose a name a simple name to make it easier for people to recall them anytime.

“When you receive an award and you get the opportunity, show it to Asantehene or the president. As an upcoming artist, find a rapper or a singer that you look up to and associate with him or her. If you meet an amazing presenter like Bola Ray, Kwame Adinkra, Andy Dosty take photos with them and share on your social media platform.” He said.

Okyeame has Master’s Degree in Marketing Strategy at the University of Ghana Business School and was recently honored by the CIMG after his presentation at the organization’s Continuous Professional Development (CPD) seminar under the theme: ‘Branding For Global Recognition’.

He is currently out with a new single Saucing featuring his kids Sir Bota and Sante.

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Aisha Modi Is Not My PRO : Stonebwoy Asserts

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Stonebwoy, Ghanaian Afro-dancehall artist in an interview with Andy Dosty on Hitz Fm’s ‘Day Break Hitz’ has stated that his ‘big sister’ and die hard fan, Aisha Modi popularly known as ‘she_loves_stonebwoy’ is not her P.R.O.

According to the bhim native boss said he sees ‘Aisha’ as a big sister who he has zero control over, hence her views on issues relating to him as stonebwoy can’t be entirely guaranteed as factual.

The “Putuu” hitmaker also added that every account Aisha gave with respect to his saga with Sarkodie a couple of months ago was the gospel truth because she was there and saw everything that happened.

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Synthez Tg Releases The Official Cover Art Photo For His Debut EP “Jamais 100 Dieu”

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As the team gears towards the premiere of fast-rising Togo born  artiste, Synthez Tg’s debut extended play (EP) dubbed the  JAMAIS 100 DIEU, Kobiyekan entertainment have released the official front of the outer packaging of the commercial studio project – cover art photo, decorated with the artiste’s image, colourful background and showing the project’s title and the name of the artist.

Set in a modern African music scene and predominantly love-oriented classics, the writer, producer and composer sets the tone with the emotion loaded tunes on his 5 track EP  +  2 Bonus tracks, as he sticks to his theme of dynamism and versatility throughout ‘The JAMAIS 100 DIEU” EP. The project paints a picture of a passion-driven talent whose powerful lyrics were set to a mid-tempo Afro-beats and Afro-pop rhythms. The album will drop very soon, with singles advancing the set.

Noted for “Ce soir C’est Gate”, born DOUTI GAUTIER MALIM known simply in Showbiz as Synthez Tg is a Togolese Afropop/Afrobeat singer and a songwriter. Synthez Tg’s life, his daily ins and outs are all about music – nothing else matters to him – if the conversation isn’t geared towards music, then there will be little or no attention at all from him – that’s how serious he takes his career in the field he finds comforts.

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Kweku Greene Becomes Rotimi’s First Choice In Ghana For His Song Compilation

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Ghanaian Afro-fusion act, Frank Bortey, known professionally as Kweku Greene has been hooked on an international compilation deal after his songs maced the attention of Nigerian-American singer, actor, and model, Olurotimi Akinosho, popularly known as Rotimi.

By this, the young music liege will have his works featured and promoted on Rotimi Tunes, a platform that has taken the onus to help patter songs of budding artistes across the globe, mahala.

Confirming this, Rotimi in an Instagram chat with Kweku Greene lauded his scenic talent, assuring him of his support to help pillage the entire western market with his songs by way of this compilation.

Kweku Greene will through this compilation have his songs gain grounds on the international scenes and to reach larger audiences.

Together with his management ( Horizon Records GH), Kweku Greene urged fans and Ghanaians at large to keep up the support as they keep working hard to deliver their promise of putting Ghanaian music on its deserved pedestal. They are certain this is the beginning of bigger surprises and a big win for the Ghana music industry.

Kweku Greene is currently out and promoting the visuals for juju which was directed by award-winning director PKMI and can be accessed on all digital platforms.

‘JUJU’, is a sashayed intermediary song brewed in a sanguine environment and aims at creating an inseparable bond between lovers to Ollie their relationships. It is currently one of the biggest hit not only in Ghana but the entire African continent and will soon hit the western market.

Watch & Stream “Juju” below.

Follow Kwaku Greene on these social media platforms for all the juicy gist;

Facebook: kwekugreenegh

Instagram: kweku_greene

Twitter: kwekuGreene_

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