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Miss Malaika as usual maintained its hype this year and surely delivered its annual surprise.

The hype was not extremely maintained on the traditional media anyway but on social media. This is because Charter House (Producers/Organizers of Miss Malaika) no more owns GHOneTV, so the luxury of TV airtime the show enjoyed last year was extremely reduced. Of course they might have to pay for it now, depending on their contract or agreement with EIB(new owners of GHOneTV).

Not surprising this year, we saw major efforts on social media specifically Instagram to sell the show, to keep it vibrant. Remember they introduced an Instagram Strategy to allow two candidates to enter the show, from the several times such candidates have their photos posted with the hashtag#Malaika2016. (Corlekie and Araba Sey won that) That strategy however really worked. It was fun and went global, even people outside Ghana joined the challenge. Some boys also had the chance to try entering Malaika since its inception in 2003.

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Marketing this year’s show would have been a bit catastrophe without that strategy because playing more TV ads would have suck more profit the show would generate for the Producers. Oh and there was the #iPick promo-contest too, where fans of any contestants can add their favourite delegate’s name to (#iPICK…) eg: #iPICKdelegateA and post it with the delegate’s photo on the gram. Then, the exact delegate, with the highest posts from fans, automatically wins a final 10 spot to go to the Grand Finale. Yet, with these IG strategies, you don’t need beauty nor intelligence to win it. You only need dedicated friends and a network of IG hype to win. Luckily for the #iPick, contestant’s Beauty and intelligence were already sieved to top 13 level before it was employed. But the one to enter show, if it’s repeated next year, I’ll capitalize on it and gather support and hype for Esther Adzo Amevor to finally hit the semifinals too because she’s been my favorite contestant since. Unless there’s some secret phenomena that determines who and who actually can win that.

image(veteran Malaika Auditionee – Esther Adzo Amevor. She comes almost every year for about 3 times now)

In short, the less TV airtime didn’t make most followers enjoy the show on TV. Last year’s spectacular“1 on 1 contestant’s live chats with Berla Mundi“, was scrapped off. Hence followers or viewers had fewer opportunities to actually know the candidates on a personal level. Couple of tasks too were forcibly squeezed into a one TV episode. No doubt, potentials of some good candidates were not realized by fans.

Now to VOTING AND WINNING click next to read.

Review written by @Malaika_Talkative for –iBLOGGH.com

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Viral PHOTOS Of A 52-Year-Old Woman Who Looks Incredibly Young And Beautiful

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This black American woman pictured above has gone viral on social media for her young and beautiful looks.

Twitter user, Eliza @BashyConcepts, who shared photos of the woman, gave her name as Rolonda Rochelle and age as 52-years-old.

See the full photos below.

Viral photos of 52-year-old woman who looks incredibly young and beautiful

Viral photos of 52-year-old woman who looks incredibly young and beautifulViral photos of 52-year-old woman who looks incredibly young and beautiful

Viral photos of 52-year-old woman who looks incredibly young and beautifulViral photos of 52-year-old woman who looks incredibly young and beautifulViral photos of 52-year-old woman who looks incredibly young and beautiful

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#MallamTonga: Fake Mallam Exposed On Social Media

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Everyone is doing everything cum anything to also have some cash in their pockets.

In a new trend, a mallam identified as Tonga as being exposed as he reveals if a person sends him an amount of money, he or she gets more.

In the wake of this scam, he has been exposed on social media as a Twitter user shared what happened.

Listen and watch below.

https://twitter.com/gh_questions/status/1280268507696041990?s=20

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4 Reasons Why Cheating Happens Even In Happy Relationships

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The general thinking about why people cheat on a committed relationship partner is that there is a problem with either the cheater or the relationship. Here are four reasons why people cheat even in a happy relationship with someone they love.

Often, we assume that cheaters have a pathology, some unresolved trauma or dysfunction, or at best a form of emotional immaturity, that pushes them into infidelity. Other times, we assume that the primary relationship is flawed in some significant way that creates a perceived need for external sex and intimacy. Either way, we tend to view infidelity as symptomatic of underlying problems. The cheater and/or the relationship is troubled, and cheating is the result.

Here are four reasons why people who are generally well adjusted and happy in their relationship or marriage might nevertheless engage in infidelity, risking their marriage, their home, their family, their standing in their church or community, and more.

Self-Exploration
Searching for a new sense of self is likely the most powerful of these reasons (and it may encompass the other three).

For these cheaters, infidelity is an exploration of never experienced or long-repressed parts of the self. It is freedom from who they have been and currently are. Interestingly, they usually don’t want to change who they are; they simply want to escape those constraints for a short while — to feel young again, to feel unburdened, to explore and grow and experience life. When these individuals cheat, they’re not looking for another person, they’re looking for themselves (or, at the very least, for a lost or long-ignored aspect of themselves.)

The Seductive Nature of Transgression
Sometimes happy people who cheat say they feel like a teenager when they’re sneaking around and having sex or an affair. It’s exciting and forbidden, and they get a kick out of breaking the rules. It’s like a 5-year-old sneaking a cookie that his mother said he couldn’t have. The forbidden cookie just tastes extra sweet.

The seductive nature of the transgression is a phenomenon from a sexual perspective with the erotic equation: Attraction + Obstacles = Excitement. Because the cheater is not supposed to have extracurricular sex and romance, he or she wants it even more. For children and teens, pushing limits in this way is a natural exploration of self and the world. As an adult, infidelity can feel like more of the same.

The Allure of Lives Not Lived
Here, instead of transgression, it’s missed opportunities that draw cheaters in. They think about the one that got away, or the one that never was, or the life they could have had if only . . . This may cause them to feel limited and fenced in by the life and relationship they’ve chosen — regardless of how much they enjoy that life and relationship. So, they indulge in their curiosity. They use extracurricular sex to see who they might have been if they’d opted for a different path. Again, this is a form of self-exploration, where infidelity introduces the individual to the stranger within.

Feeling New or Exiled Emotions
Lastly, happy people who cheat may do so to experience new or exiled emotions. Again, this is a form of self-exploration. Men can be especially vulnerable to this, as they are often told, as they grow up, to repress and not express their emotions. Over time, they learn to “cowboy up” and not feel. Unfortunately, in so doing they often stifle joy as well as sorrow, pleasure as well as pain. For these individuals, regardless of gender, infidelity is more of an emotional release than a sexual release. And once again, these cheaters are exploring their inner selves.

Are some reasons for cheating better than others? And does the answer to that question really matter? From the perspective of the betrayed partner, probably not. For the betrayed partner, sexual betrayal hurts the same, no matter the underlying cause, and there is no good reason to do it.

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