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Obinim is my mentor – the importance of effective communication



I remember that song so well. It was played so often that I thought a TV network had been granted the clearance to change the National Anthem. I’m sure Phillip Gbeho and Michael Gbordzoe wouldn’t have been exceptionally excited.

“Mentor’s gonna take you higher ‘rrrr’

Mentor’s gonna take you ther ‘rrrr’

Stick to TV3 Mentor ‘rrrr’


 Who were your favorite contestants? Mine were Prince Tuffuor and Hakeem.

It was just a popular song then but it resonates more now, especially the first two lines. According to The Etymology Dictionary 2010, the word Mentor is of Greek origin.  It refers to a character in The Odyssey, a friend of Odysseus who offers counsel to his son during the father’s long absence on sea. The Mentor is actually Athena in disguise, the goddessof war and wisdom who guides and sustains Odysseus through his journey.  The word represents intent, purpose, spirit and passion. Both the mentor and the mentee should have intent, purpose, spirit and passion; – Obinim is my mentor.

You may dislike my mentor’s doctrine and his episodes from the Discovery channel, turning into different species of dolphins, dogs, cats, lions and ‘gogome’. However, you cannot deny his evident intent, purpose, spirit and passion. I am not a believer in many of his messages but I think he is a fine communicator. He understands his audience and knows how to keep them. I sometimes wonder how Obinim and President Mahama have so much in common. Maybe they were colleagues at the post graduate level. I just cannot help but admire the President during every media engagement. He has it going. He speaks so well of Ghana and he just does it with spirit and passion. I get so engrossed and excited about his speeches but right after he is done, I turn around, look around and look back at the TV and wonder which Ghana he was referring to.  He understands his audience. Well, whether his audience feel same about him or not, is not for me to say but I’m sure November has a loud mouth and all the courage to talk, I don’t. All the world is a brand. Communications is the blood line of every successful brand. Obinim is a successful brand.

I have observed from my mentor that in communications, it is very relevant to identify the needs of your audience. Your key messaging needs to be audience-centric. It needs to fully or attempt the least, to address the needs of your audience. You measure the audience, just like the tailor and you sew your message to fit. In order to successfully achieve this, your audience should be able to identify with your message. Your message needs intent and purpose. The communicator needs a spirit and some passion. Obinim has done a careful audience analysis. I am sure you wonder why he still has a large congregation of diverse people.

To fully understand a sermon preached at the headquarters of the International Central Gospel Church or Lighthouse chapel, you need to be educated. You need to be able to at least read and write English. Pastor Mensah Otabil understands his audience too that is why you hear his broadcasts on the station for the discerning listener.

If you are educated and you don’t understand the ways of my mentor, that is your problem and not his. My mentor is focused!

My mentor is analytical. He has successfully found the common ground between himself and his audience and has built his credibility in their hearts. He recently took Shatta Wale and Ye wo krom to church. I mean be honest; these are songs you like, maybe not.  You probably enjoy it in your car, at home and parties or when you wind down with your colleagues at the Republic bar after a long stressful week. My mentor is courageous! He took it to church with initial research conducted on the potential responses expected. Guess what? It worked – “Kai Kai!!! Obinim dey come like Kai Kai!!!”

My mentor is visually-sensitive. He understands the importance of visual communication. Did you see him conjure a passport from the spiritual realm on live TV? I only wonder what the Commissioners of Passports in Ghana think about who does the signing on their behalf in spirit. Also, he appreciates the need to dress to kill. His suits are so colorful that they make Joseph’s biblical coat of many colors jealous. Your appearance is the first career of your message; the rest is in  your wit. Light travels faster than sound so look your best.

My mentor is a unifier. How often do you hear members of his fold speak publicly against him? They believe in his leadership and are loyal to his call. I am sure the New Patriotic Party could engage his mentoring prowess. My mentor believes in pro-bono engagements.

There is so much to learn from the Bishop! Bishop Daniel Obinim, my mentor. I am not sure who regulates the use of such titles here in Ghana. Is it the Christian Council? Talk of regulation, I wonder if anyone from the Central Bank or the security agencies has a MultiTV digibox and has seen all the money that is sealed in bundles created on TV by the many 21st century ‘ Executive Spiritual Facilitators ‘ – Juju men and women is a term of old. Well, even the House of Honorables is not able to publicly regulate its dishonorable. My fridge has a regulator that works so I can console myself that there is a lot of regulation in Ghana since many people have fridges.

Lastly, My mentor is an economist. He works at the bank as a spirit and he fully understands the principle of demand and supply. He understands the general fall in disposable incomes and supplies strangers with money from the bank; how kind. Also he recognizes the growing demand for miracles, authentic or not – He can supply. He understands the principle of scale of preference – His audience first, everything else is secondary. He understands the principle of aggregation – He believes in numbers and the fact that numbers create a higher turnover. I am yet to see his official Twitter handle, yet he creates a trend for many to follow.

Yes, you may not believe in someone’s call to action and his actions to the call but just read in between the lines, there is always something to learn. Your message needs intent and purpose, your personality needs a spirit and passion. I recently read a post from a musician who implied the importance of mentoring in churning out hit songs. I totally agree but there is yet another angle. I believe that beyond what the eye can see, mentoring is more spiritual than meets stardom and experience. A mentor is like a stream. A Godly mentor is as refreshing as the stream that flows from the bosom of Mount Zion.

Written by Kwesi Koomson –  a communications and research consultant and also the author of the book, Death Well Lived, published in January 2016.




2022 BET Awards: Full List Of Winners



The BET Awards were back and bigger than ever.

Taraji P. Henson returned as host, reprising her gig from last year, to lead the celebration of talent across music, television, film, and sports at the Microsoft Theater in Los Angeles Sunday night.

Doja Cat led the pack with six nominations including album of the year, video of the year, and both Best Female R&B/Pop Artist and Best Female Hip Hop artist.

The human turned living frequency formerly/currently/potentially known as Sean “Diddy” Combs was honored with the Lifetime Achievement Award with a starry lineup of friends paying tribute to the producer/artist, including Mary J. Blige, Jodeci, Nas, Lil’ Kim, Busta Rhymes, the Lox, Bryson Tiller, and Faith Evans.

Lizzo opened the show, flute in hand, dressed as a glamorous disco ball to perform her single “About Damn Time.” Janelle Monáe then graced the stage, giving a special shout-out to “all the gays in the house” and giving a “f— you” to the Supreme Court, before presenting the first award for the night, Best Female R&B/Pop Artist to Jazmine Sullivan.

R&B queen Brandy made a surprise appearance, lending Jack Harlow a hand and — channeling her Queens emcee character — a few bars for his performance of “First Class.” Lil Wayne had previously snuck out to duet with Harlow. Speaking of surprises, Ye (né Kanye West) came out covered from head to toe, breathing heavily through a mask as he helped Babyface present Diddy the Lifetime Achievement Award.

“I was signed to Puff without him even knowing,” Ye said of his formative years, joking, “that statement is not legally binding.” Ye, feeling schticky, also joked that Diddy has inspired both his “life” and his “wife” choices.

“And here we are,” he said. “Thanks for that Puff.”

See the list of winners for the 2022 BET Awards below:

Album of the Year

WINNER: An Evening With Silk Sonic, Silk Sonic
Back of My Mind, H.E.R.
Call Me If You Get Lost, Tyler, The Creator
Certified Lover Boy, Drake
Donda, Kanye West
Heaux Tales, Mo’ Tales: The Deluxe, Jazmine Sullivan
Planet Her, Doja Cat

Best Female R&B/Pop Artist

Ari Lennox
Doja Cat
WINNER: Jazmine Sullivan
Mary J. Blige
Summer Walker

Best Male R&B/Pop Artist

Chris Brown
Lucky Daye
WINNER: The Weeknd
Yung Bleu

Best Female Hip Hop Artist

Cardi B
Doja Cat
Megan Thee Stallion
Nicki Minaj

Best Male Hip Hop Artist

J. Cole
Jack Harlow
Kanye West
Kendrick Lamar
Lil Baby

Best Group

Silk Sonic
Chlöe X Halle
City Girls
Lil Baby & Lil Durk
Young Dolph & Key Glock

Best Collaboration

WINNER: “Essence,” Wizkid Feat. Justin Bieber & Tems
“Every Chance I Get,” DJ Khaled Feat. Lil Baby & Lil Durk
“Family Ties,” Baby Keem & Kendrick Lamar
“Kiss Me More,” Doja Cat Feat. SZA
“Way 2 Sexy,” Drake Feat. Future & Young Thug
“Whole Lotta Money” (Remix), Bia Feat. Nicki Minaj

Best New Artist

Baby Keem
Benny the Butcher
Muni Long
Yung Bleu

Video of the Year

“Family Ties,” Baby Keem & Kendrick Lamar
“Have Mercy,” Chlöe
“Kiss Me More,” Doja Cat Feat. SZA
“Pressure,” Ari Lennox
“Smokin Out the Window,” Silk Sonic
“Way 2 Sexy,” Drake Feat. Future & Young Thug

Video Director of the Year

Anderson .Paak a.k.a. Director .Paak
Benny Boom
Beyoncé & Dikayl Rimmasch
Director X
Hype Williams
Missy Elliott

Dr. Bobby Jones Best Gospel/Inspirational Award

“All in Your Hands,” Marvin Sapp
“Come to Life,” Kanye West
“Grace,” Kelly Price
“Hallelujah,” Fred Hammond
“Hold Us Together (Hope Mix),” H.E.R. & Tauren Wells
Jireh, Elevation Worship & Maverick City Music
WINNER: “We Win,” Lil Baby X Kirk Franklin


“Best of Me (Originals),” Alicia Keys
WINNER: “Good Morning Gorgeous,” Mary J. Blige
“Have Mercy,” Chlöe
“Pressure,” Ari Lennox
“Roster,” Jazmine Sullivan
“Unloyal,” Summer Walker & Ari Lennox
“Woman,” Doja Cat

Best International Act

Dave (U.K.)
Dinos (France)
Fally Ipupa (Democratic Republic of the Congo)
Fireboy Dml (Nigeria)
Little Simz (U.K.)
Ludmilla (Brazil)
Major League Djz (South Africa)
Tayc (France)
WINNER: Tems (Nigeria)

Best Movie

King Richard
Space Jam: A New Legacy
Summer of Soul
The Harder They Fall

Best Actor

Adrian Holmes, Bel Air
Anthony Anderson, Black-Ish
Damson Idris, Snowfall
Denzel Washington, The Tragedy of Macbeth
Forest Whitaker, Respect | Godfather of Harlem
Jabari Banks, Bel Air
Sterling K. Brown, This Is Us
Will Smith, King Richard

Best Actress

Aunjanue Ellis, King Richard
Coco Jones, Bel Air
Issa Rae, Insecure
Jennifer Hudson, Respect
Mary J. Blige, Power Book II: Ghost
Queen Latifah, The Equalizer
Quinta Brunson, Abbott Elementary
Regina King, The Harder They Fall
WINNER: Zendaya, Euphoria Spider-Man: No Way Home

YoungStars Award

Akira Akbar
Demi Singleton
WINNER: Marsai Martin
Miles Brown
Saniyya Sidney
Storm Reid

Sportswoman of the Year Award

Brittney Griner
Candace Parker
Naomi Osaka
Serena Williams
Sha’carri Richardson
Simone Biles

Sportsman of the Year Award

Aaron Donald
Bubba Wallace
Giannis Antetokounmpo
Ja Morant
LeBron James
Stephen Curry

Lifetime Achievement Award

Sean “Diddy” Combs

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Tems Wins Best International Act At BET Awards 2022



Nigerian singer, Temilade Openiyi popularly known as , Tems, won the Best International Act at the BET Awards 2022 last night.

The singer and songwriter beat Fireboy, Dave from the UK, Dinos from France, Fally Ipupa from Congo, Little Simz from the UK, Ludmilla from Brazil, Major League Djz from South Africa, and Tayc from France to win the award.

Receiving the award, Tems dedicated the award to every single woman who may not believe they could chase their dreams.

She said: “Thank you so much for this, thank you so much. It’s an honour… I mean, this is my first award show that I’m winning something and I just want to use this as an opportunity to speak to every single young, old, whatever, every single woman watching this, every single girl watching this at home. Where I’m from, things like this don’t happen.”

The annual award ceremony honoring Black excellence in music, entertainment, and sports took place at the Microsoft Theater in Los Angeles, on Sunday night, June 26.

Watch the video below:

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Full Look Inside Jackie Appiah’s Luxurious Mansion



Although fans were given just snippets of the home from Luchy’s videos, Jackie Appiah has released a full video giving fans a thorough look at her mansion.

The house features a VIP area, a state of the art swimming pool, a walk-in closet, modern kitchen, an office space, a smart toilet, and many other smart devices.

Jackie dines in an area fit for kings and her staircase leads to a mini sitting room with cushions, chandeliers and a thin glass barrier separating it from the rest of the house.

Jackie also has a small well-decorated home office, and her large bedroom boasts of a beautiful huge bed, dazzling lights, and paintings fit for a queen.

The actress’ several bags, shoes and perfumes were displayed on different shelves as Luchy continued to exclaim in amazement.

Jackie Appiah also does not do regular ‘toileting’, she decided to go for a smart one that opens on sensing motion.

Check out Jackie Appiah mansion video below:

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