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TECNO Is To Re-Define PHANTOM As A Flagship Sub-Brand

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TECNO is said to be on the verge of redefining and launching PHANTOM as a separate sub-brand; The relaunch of PHANTOM brand marks TECNO’s ambition for a higher-end market section of the smartphone industry and to rival for the market leaders’ position in global emerging markets; PHANTOM X, as the first device of the new PHANTOM brand, is said to offer several firsts in the industry from premium design and innovative technologies and features in its segment.

TECNO, the leading smartphone brand in a global emerging market, is said to re-define PHANTOM as its flagship sub-brand, aiming to tackle the premium smartphone market amid an ambitious global expansion plan.

The smartphone industry never lacks changes and competition. As TECNO is gaining more and more reputation and attention in global markets, its relaunch of the PHANTOM brand not only marks a jump forward of the brand to rival at higher-end market section, but also a significant change to the competitive landscape in global emerging markets.

According to an industry observer, with the economy recovering from the pandemic globally, TECNO captured the changes in market demand and heard the want of high-end consumers to try new brands that bring bolder and better innovations that can inspire confident and bright minds of better future. The relaunch of PHANTOM comes just in time. It marks the TECNO’s determination as well as a solid step toward global outreach to high-end consumers.

Bearing the rich experience in global emerging markets of TECNO, PHANTOM brand is bound to reshape the competitive landscape and ecology of the entire smartphone industry of the mid and high-end segment by bringing industry the most advanced technologies with fantastic innovative features.

As a new brand as well as a flagship to compete over other brands, the design and function of PHANTOM is expected to echo a premium level of care and respect which are far beyond expectations. Having features that accommodate the general needs and many of the overlooked aspects of daily life, with the added luxury of elegance in design, the expectation is that the device will generate great interest and intrigue from high-end consumers.

According to a credible source, the new device PHANTOM X is to be equipped with many industry firsts in the target market segment, such as a 3D borderless screen, a special design of angle arc to present users with the best comfortable grip in hands, and an industry-first curved glass surface etched texture, and more. While there will be improvements to the traditional advantages of a high-end smartphone brand, such as charging time, battery life, and storage, the upcoming PHANTOM X will also feature the industry’s leading super large smartphone sensor.

In addition, PHANTOM as a new sub-brand will also offer direct online purchasing services to consumers through its website, beginning with Nigeria and Kenya markets. The official website of PHANTOM will be formally launched in July 2021. Here you will have access to browse PHANTOM products, as well as various options to exclusive VIP services including PHANTOM Club activities that customers and members are entitled to after purchase. With a convenient purchasing process, efficient logistics and distribution, exceptional after-sales service and customer-first focus in mind, PHANTOM aims to ensure consumers experience a first-class shopping experience.

About PHANTOM:
PHANTOM is the newest redefined sub-brand from TECNO dedicated to high-end consumers. As an all-new brand created for exceptional individuals who use every opportunity to break borders, reshape things, and be extraordinary, PHANTOM brand is committed to bringing them bold and extraordinary innovations in design, technology, and total user experience, empowering them to feel their extraordinary qualities and successful moments in life through PHANTOM. PHANTOM X, the first and newest addition to the brand, brings many extraordinary innovations – elegant and chic in design, borderless in view, fearless in its operation, and extraordinary in inspiring users to achieve more. By combining inspirational technology and unique aesthetics, PHANTOM presents technologies in the form of elegance that sits at the heart of the brand spirit of “Be bold and Be extraordinary”, allowing consumers enjoy the unlimited pleasure that technology brings. To learn more about PHANTOM brand and shop for PHANTOM X online, please visit PHANTOM’s exclusive one-stop website www.mobile-PHANTOM.com.

About TECNO:
TECNO is a premium smartphone and AIoT devices brand from TRANSSION Holdings. With “Stop At Nothing” as its brand essence, TECNO is committed to unlocking the best contemporary technologies for progressive individuals across global emerging markets, giving them elegantly designed intelligent products that inspires consumers to uncover a world of possibilities. TECNO understands the needs of consumers from different markets and provides them with localized innovations and design breakthroughs demonstrated through their mastery of serving consumers who are “young at heart” and never stops pursuing excellence. TECNO’s portfolio spans across smartphones, tablets, smart wearables and AIoT devices made for consumers in over 60 emerging markets world-wide. TECNO is also the Official Partner of Manchester City, Premier League Champions 2020-21. For more information, please visit: www.TECNO-Mobile.com.

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‘I Want To Learn From Xavi At Al Sadd’ : Andre Ayew

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Andre Ayew, Ghana captain  has heaped praise on Al Sadd boss Xavi Hernandes and says he expects to learn a lot from the Barcelona legend during his time at the club.

Ayew joined Al Sadd on a free transfer last week, where Xavi has been head coach since 2019.

2010 world cup winner, Xavi, led the team to win the Qatari League last season, and Ayew says he’s been left impressed with the work he has done since taking charge of the team three years ago.

“Xavi, the coach of the team, was a great player and played for a long time with the biggest and best club in the world – Barcelona, and he is now a coach for the best club in the Gulf after playing with the team for five years”.

“I follow the Al Sadd team and watched the development that took place in the team’s performance in terms of entertaining football, the positioning of the players and the great tactics with which the team plays.

“I expect to learn a lot from him during my time with him. My goal is to win titles, to make the fans happy, and to strive hard to win the AFC Champions League.”

Ayew expressed his happiness in joining the Qatari league champions

“I am very happy and proud to play at Al Sadd. It’s an important moment for me and my family, because of what Al Sadd provided to my family in the past, and therefore when the club offered me a contract, I agreed immediately and I am sure that we will win more championships together.”

Ayew played for six clubs, including his two loan spells at Lorient and AC Arlésien, in Europe and recorded 131 goals and 55 assists in over 400 appearances.

Ayew is expected to bring his wealth of experience on board to help the club achieve thier goal of conquering Asia having dominated domestic competitions in recent years.

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Manchester United Agree Fee With Real Madrid For Varane

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Manchester United have agreed a fee of £41m with Real Madrid for defender Raphael Varane.

The price for the France international is believed to be £41m including add-ons and the deal is set to go through, subject to a medical.

Having already signed England international Jadon Sancho for £73m from Borussia Dortmund, the acquisition of Varane would be a further statement of intent from United.

Ole Gunnar Solskjaer’s team were second in the Premier League last season but finished 12 points behind Manchester City.

Varane is well established as one of the world’s top defenders, having joined Real from French side Lens in the summer of 2011.

He has gone on to make over 350 appearances for the club, and be capped 79 times by France, helping them to World Cup glory in 2018.

He started all four of France’s matches at Euro 2020 before they were knocked out on penalties by Switzerland.

If the deal goes through as expected, Varane’s first competitive action for United could come when they start their Premier League campaign on August 14 against Leeds United at Old Trafford.

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Twitter Tests Upvote And Downvote Buttons

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Some iOS Twitter users will see up and down votes on comments as parts of research “to understand the types of replies you find relevant”, the social network says.

The voting buttons will be thumbs or arrows according to a graphic shared by Twitter.

Twitter said downvotes will not be visible to other users and will not change the order of replies.

Commentators have drawn parallels with Reddit’s use of up and down voting.

Twitter’s interest in methods for users to downvote or dislike had already been trailed last year by product lead Kayvon Beykpour who tweeted it was something “we’re exploring”.

But in today’s announcement the company was clear this was not a “dislike” button.

Reddit responded to the announcement on its twitter account with a gif that simply said “interesting”.

Upvoting and downvoting are features of many sites, but users were uncertain as to whether this would improve the quality of interaction on twitter.

One writer wryly observed in a popular tweet: “I for one am glad that twitter is introducing a dislike button as the one thing this platform doesn’t have enough of is unnecessary negativity.”

Cody Elam, a user researcher at Twitter, tweeted that the change “gives people the power to privately voice their opinion on the quality of replies without publicly shaming others while also giving us more nuanced feedback.”

Presently twitter allows users to hide individual replies to their tweets so that other users need to click if they wish to read them.

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