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TECNO Mobile Brings The Camera Phone Pioneer Camon 16 Premier To Its Global Grand Launch

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On 3rd September, the first AR online launch integrating technology and photography hosted by TECNO came to a successful conclusion. Following the theme of ‘Break to the Next Level’, this launch brings the latest camera phone TECNO CAMON 16 Premier with flagship-level 64MP ultra quad and the first pioneering 48MP dual front camera to the market.

The TECNO CAMON 16 Premier Grand Launch was full of surprises. The lens of the CAMON 16 Premier is akin to what we see with our eyes and can take exceptionally clear images. TECNO’s efforts in innovation bore fruit when it was awarded the “Camera Technology Innovation Smartphone Gold Award” for its outstanding camera functions at the Internationale Funkausstellung Berlin (IFA) – the world’s largest and most prestigious home appliance and consumer electronics event. TECNO also bagged the championship in the world’s premier computer vision event at the Look In Person (LIP) of CVPR 2020 in the track 5 of Dark Complexion Segmentation competition. Shortly after,the company also announced that it had gained the approval by the United Nations specialized agency International Telecommunication Union SG16 (ITU-T SG16) on a new work item of Reference architecture for mobile terminal computational photography system to lead the formulation of the first international standard for mobile terminal computing and photography systems.

It is the first time TECNO utilized AR technology to its grand launch in teaser session to bring the audience a brand-new experience. Through the launch warm up session, the audience were able to use their smartphones to enter different segments of the event to immerse themselves fully in the virtual launch. The grand launch has both product display and product explanation, allowing the audience to gain a more in-depth insight into the product details and concept. Real-life photos that were captured by the phone, combined with the unique stage structure allowed light and shadows to switch freely – creating an experience comparable to reality. This capability gave the audience a more intuitive experience and a more in-depth understanding of CAMON 16 Premier’s superb photography skills, significantly boosting the professional reputation of its cameras.

Flagship-level 64MP Ultra Quad Camera, 48MP Dual Front Camera, Each Picture Is A Masterpiece

TECNO has once again, just like it did for the CAMON 15, placed great emphasis on the camera function of the CAMON 16 Premier. Its excellent camera ability allows TECNO to gain a firm foothold as a leader in the mobile phone market. The biggest highlight of the CAMON 16 Premier is that it contains an industry-best 64MP rear camera and 48MP front cameras, creating a super-powerful camera function that can bring users an unprecedented clear photography experience.

64+8+2+2MP super powerful camera modules bring users unprecedented clear photography experiences. Each camera lens has its own mission and outstanding feature, truly living up to the users’ expectation that each picture could be a masterpiece. 48MP super clear selfie lens, 8MP ultra wide angle selfie lens, such a marvelous combination would definitely set off a hot trend in the industry.

With those cameras, not only can the users capture unimaginably clear selfies, but also can include more friends and beautiful views in one frame.

The camera’s 105° self-portrait angle of view is also 1.6 times higher than that of the conventional camera. However, the main highlight is still the intelligent switching of the wide-angle lens mode – it is the latest technology in the market. With a processing capability of HDR 12-bit, portrait photos will not be overexposed even with backlight, and the dark details are optimized and displayed, allowing selfies to be rich and vivid. Together, TECNO CAMON 16 Premier redefines why it was recognized the first and pioneering 48MP AI dual front camera.

TAIVOS™, Innovation & Mainstay for super night and low-light photography

TECNO CAMON 16 Premier is even more impressive at handling low-light and night situations. The phone is equipped with the world’s exclusive trademark TAIVOS™ technology (TECNO AI Vision Optimization Solution). TAIVOS™ (TECNO AI Vision Optimization Solution) is an image processing and enhancement lab for the CAMON series. Based on ten million levels of dark-skin study data base, the TECNO R&D team is acutely developing multiple AI vision algorithms on TAIVOS™ to better optimize the photo and video output quality. The powerful match of software and hardware together support unimaginable clear and smooth photography experiences. It can run complex algorithms and multiple algorithms superposition to meet the shooting needs of different scenes. Dark and reverse shots are clear, and more new shooting functions are derived to provide users with richer and more multi-dimensional shooting experience. The imaging time is only 4.68 seconds, while the imaging time of most other smartphones is 5.5 seconds or even 7 seconds. This means that TAIVOS™ technology can better filter image noise and optimize image clarity, thereby enhancing night shooting effects.

Thanks to TAIVOS™ technology, TECNO CAMON 16 Premier can not only protect portraits and avoid overexposure, but also make the background more transparent, bright, and clear. Additionally, the CAMON 16 Premier has an eye focus function and the focus of the portrait will not be lost even when taking a side profile. In the Ultra Night Video-shoot mode, this mobile phone uses 2.9μm super-large pixels which can provide users with a brighter video shooting experience in dark environments and can also shoot stable 1080p videos.

4K High-definition Video Quality

The TECNO CAMON 16 Premier also boasts unique video shooting functions. The combination of Super Hybrid Image Stabilization (HIS) and EIS+AIS supports high-definition picture quality and high frame rate video shooting. TECNO CAMON 16 Premier also optimizes the basic portrait beauty function. This is done using the AI ​​face detection and portrait blur algorithm, while the skin tone blur function is added to enhance the overall professional feel of the video. Furthermore, the AI light beauty function is more aligned with the needs of young users. At the same time, TECNO CAMON 16 Premier also supports 960 frames of super slow-motion shooting, and the quality of the film is on-par with IMAX movie quality, which expands the joy of video shooting for all users.

Truly Powerful & Hard Core MediaTek’s G90T processor

If you think that TECNO CAMON 16 Premier is only at the top for its camera functions, then prepared to be surprised. Another core competitiveness of TECNO CAMON 16 Premier is MediaTek’s 4G flagship chip MTK G90T and flagship Cortex-A76 CPU and Mali G76 GPU, with which, the overall performance of photography, networking, gaming, and image quality has increased by 11%. Enlarged pictures will retain their original quality with no flaws thanks to its 64MP full-sized output. The processing efficiency is professional like a micro-lab. Truly hardcore performance.

Safer and Speedier Charging, Always Stay Active

The benefits of the new TECNO CAMON 16 do not stop there. The newly upgraded battery fast charge of TECNO CAMON 16 Premier is also a highlight. The 4500mAh large battery can easily meet various demanding everyday needs. The key point is its 33W safe fast charge ability – you can charge 70% of the phone’s battery in just 30 minutes.

The phone has been redesigned to include multiple intelligent charging protection, such as safer power recovery. A new heat pipe is added to dissipate heat, which effectively reduces the surface temperature by 2 degrees during charging, thereby reducing damage to the phone and extends battery life.

With the CAMON 16 Premier, you can have the power of the next blockbuster right in your fingertips. So time to get creative and showcase your perspective and voice to the world, while capturing life’s beautiful moments. So get your own TECNO CAMON 16 Premier and enjoy all its benefits now!

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Paradigm Shift For Greater Value

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At HUAWEI CONNECT 2020, Mr. Peng Zhongyang, Board Member, President of Enterprise BG, Huawei, delivered a keynote speech on the theme of “Paradigm Shift for Greater Value”. Peng stated that the shift to a new paradigm of industrial digital transformation is urgently needed for the development of our future intelligent society. To drive industrial digitalization and construct the new paradigm, we need to focus on clients’ demands and dreams, realize the new paradigm by scenario-based innovation, and through the synergy across five tech domains to establish a digital ecosystem for mutual benefits with joint creation while creating new value for industries.

Cutting-edge technology, industry know-how, and practices

2020 is an extraordinary year, witnessing explosive growth in technologies together with reforms in different industries. The tremendous potential of digital transformation is to be unleashed on the basis of synergy across five tech domains, in which connectivity, cloud computing, AI, and applications develop surrounding 5G in ways never seen before.

By turning coal mines into digital structures for more than 10 scenarios, Huawei has achieved digital twining, making the whole mining business digital and smart.

For the Malaysian Video Cultural Creative Industrial Park, Huawei has collaborated with clients and partners to establish the cloud platform for the filming process, streamline the entire video production ranging from shooting, editing streaming, to storage and backhaul, shortening the cycle by 30% and reducing cost by 20%.

Huawei has long been adhering to best practices for a better future. In 2018, Huawei’s logistics park in Dongguan underwent a transformation that lasted for half a year. With the help of automated equipment and intelligent algorithms, delivery efficiency (volume of goods delivered per capita) has increased by 67%, and the delivery cycle has been shortened by over 50%.

Peng concluded, “There are three decisive factors while digitalizing scenarios. The first one is the cutting-edge technology, allowing the integration of ICT with core scenarios. The second one is industry know-how, where we should seek industrial insights in-depth and understand industrial knowledge. Finally, it is all about execution. That is to put all these into practice, turning theories into reality with continuous exploration and innovation.”

A new paradigm of digital transformation

A digital ecosystem with which Huawei creates and shares value is crucial for the construction of a prosperous digital future.

In the digitalized era, the essence of business is to “make the cake bigger” and achieve win-win results rather than compete in the zero-sum game. To this end, Huawei proposes to build a “digital ecosystem cube” from three dimensions. The first dimension is to target at the future of digitalization, gain insights into the unsatisfied demands from numerous segmented scenarios in various industries, which is the premise of “the bigger cake”. The second dimension is to aggregate different capabilities of various partners and fully play to their strengths, which is the basis of “baking a bigger cake”. The third is to develop multiple approaches for collaboration and business models and make a conscious effort to create and share value together. This is the permanent force that continually drives the expansion of market size.

Taking Shenzhen Airport as an example. By working with industry-leading solution partners and based on the synergy across five tech domains that integrates end devices, data management, and industry application, Huawei has developed diverse and segmented scenario-based solutions, such as flight schedules, stand allocation, and ground support. In 2019, it helped reduce the number of passengers who took shuttle bus by some 2.6 million, boosting the efficiency of security check by 60%. It has led to a safer airport with better efficiency and superior experience tailor-made for travelers.

Now, Huawei has built on the 100 scenario-based solutions, creating more industrial value associated with partners.

“You can’t find a new land with an old map,” Peng said, calling on clients to embrace changes, and craft a new paradigm of industrial digital transformation for a greater future.

At HUAWEI CONNECT 2020, the global leading ICT company also invited clients with great achievements in digital transformation to share their experience.

Chen Jinzu, General Manager of Shenzhen Airport Group, said that Shenzhen Airport is a pioneer in digital transformation, contributing to building a smart civic airport with the wisdom and experience of Shenzhen.

Tang Shaojie, General Manager of Shenzhen Metro Group, said that as the backbone of public transportation, Shenzhen Metro will facilitate station-city integration, a high degree of amalgamation of multiple transportation modes across Shenzhen and the region, and joint construction of the “Greater Bay Area on the track”, with a smart city initiative.

In appreciating global partners for their efforts in driving business growth and shared success over the past years, Huawei has presented them with outstanding partner awards of 2020. These recognitions include the Excellent Global Channel Partner, Excellent Global Strategic Partner, Excellent Global Distributor, Excellent Global Industry Solution Partner, Excellent Global Talent Ecosystem Partner, and Excellent HUAWEI CLOUD Channel Partner. Meanwhile, Huawei has announced its declaration of the industry ecosystem, which is to innovate and grow together for success together in the future.

HUAWEI CONNECT 2020 is an annual flagship event hosted by Huawei for the global ICT industry and is being held in Shanghai from September 23 to 26, 2020. HUAWEI CONNECT is an open platform designed to help our customers and partners navigate these changes, share experience, and work together to create new value. At this year’s event, we will explore trends and opportunities in industry digitization; showcase advanced ICT technologies, products, and solutions; give you an insider’s look at the fruits of joint innovation; and share best practices in digital transformation. Our ultimate goal is to build an open and sound industry ecosystem that will benefit all stakeholders and create new value for all industries. For more information, please visit https://bit.ly/33MChu8.

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Sarkodie Inks Ambassadorial Deal With Malta Guinness

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Ghana’s leading non-alcoholic malt beverage brand – Malta Guinness, is delighted to announce the signing of renowned music superstar Sarkodie as an influencer.

Sarkodie and other celebrities will feature in a campaign that will run on social media platforms for a period of four months, that seeks to reach the 18- 24 demography.

The campaign christened “Enjoy a World of Goodness” is expected to inspire and motivate audiences to feel and be their best, be positive, and have hope about themselves and their world.

Rooted in the brand’s philosophy of creating a can-do attitude in its consumers, the Enjoy a World of Good campaign kicks-off September 2020 and will be brought to life through a series of experiential activations and pop-cultural immersions lead by Sarkodie and other celebrities.

Joining Sarkodie to represent the Malta Guinness brand for the campaign period are renowned actress and radio personality Naa Ashorkor Doku Mensah, sensational alternative music act Sister Derby, YOLO actor Aaron Adatsi, celebrity TV presenter Regina Van- Helvert, and medical practitioner and show host Dr Vanessa Mensah-Karbo.

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TECNO Never Disappoints; Its Latest CAMON 16 Premier Beats Competitors To Lead The Industry

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As smartphones are becoming increasingly integrated into our everyday lives, it is essential to choose one that fits your lifestyles and your needs. Every mobile phone brand is trying to stand out from the rest by upgrading their technology and introducing new functions; however, the best way to measure their value is through their performance side by side. Today, we have selected three android phones for comparison: the TECNO CAMON 16 Premier, Huawei Y9 (2019), and Samsung A41.

Mobile phone screen design

While the three phones consider the different needs of users, they differ quite a lot when it comes to design. TECNO focused on the user’s convenience and has shifted its fingerprint scanner to the side so that it will be easier to gain access to the phone. This was a good move on TECNO’s part as it was a concern when we tested Huawei’s Y9 (2019) that was rear-mounted. This stopped me from unlocking the phone accidentally every time my fingers brushed the scanner. The CAMON 16 Premier also opens faster and is extremely convenient to do so, so much so that it felt intuitive after a while. The unlocking time of CAMON 16 Premier is less than a second, and this is a marked improvement from even their own CAMON 15. This allows users to save time over minute actions, making the Samsung A41 and Huawei Y9 (2019) appear inferior. It seems that TECNO has done a lot of user research on this aspect, and the attention to detail made us feel very good about the CAMON 16 Premier.

In terms of screen size, which is a crucial consideration for users today, the TECNO CAMON 16 Premier takes the lead with its display with over 6.85” of the high-resolution screen while 6.53FHD hole screen on Samsung A41 and 6.59”FHD notch on Huawei Y9 (2019). This is the real estate for users to watch their favorite TV shows or make video calls, users can enjoy greater visual details. The bigger screen is more comfortable to watch for extended periods, allowing users more considerable viewing time before getting tired. The CAMON 16 truly shines when users watch their favorite high-resolution videos. The widescreen works in perfect sync with the 90Hz ultra-clear resolution, so users do not have to strain their eyes to enjoy a high-quality viewing experience.

Camera function – front and rear cameras

The camera qualities of a phone have become a clear determining factor for users when it comes to buying a phone. After much consideration, the TECNO CAMON 16 Premier once again stands out with their ultra-clear visuals that reflect what you see with your eyes. It boasts a 64MP ultra quad-camera while the Huawei Y9 (2019) only has a rear camera of 13MP. The Samsung A41 comes a little closer with a 48MP triple rear camera and a panorama function but still shy of the quality that CAMON 16 Premier can produce.

TECNO’s CAMON series has always been notable for its superior camera and photography capabilities. They put the user’s needs first and develop technology around that, bringing the user an unprecedented clear photography experience. Each camera lens has its mission and an outstanding feature, genuinely living up to their expectations that each picture could be a masterpiece. Based on the MTK flagship-level G90T core chip, the CAMON 16 Premier supports 64MP full-size output. As we understand, this is an industry-first, and not many phones can compete with this configuration. With five rear flashes, the user can get clear and bright photos regardless of the darkness of their environment.

Camera function – anti-shake function

Clear photos will always be a priority when shooting. TECNO CAMON 16 Premier uses the Super Hybrid Video Anti-Shake (Super HIS) to stabilize and has produced fantastic photography results. Another advantage is that it supports 960 frames of super slow-motion shooting, thus expanding the potential of video shooting exponentially. The CAMON 16 Premier’s 8Gb of RAM also helps tremendously in accelerating the video processing time.

It seems to us that the TECNO CAMON 16 Premier is not merely a phone but a professional camera integrated with many other easy-to-use phone functions. These functions ensure the users get the best photo quality everywhere, every time. It is impressive that TECNO managed to fit something of this quality into a mobile phone.

Battery life

Battery life is a significant feature that determines how long your phone can last while you complete your tasks. The TECNO CAMON 16 Premier has a 4500mAh battery and a quick charge of up to 70% in just 30 minutes. This is an upgrade compared to the smaller 4000mAh and 3500mAh capacity of Huawei Y9 (2019) and Samsung A41. Furthermore, the user’s safety is TECNO’s priority as CAMON 16 Premier comes with its newest safety features. TECNO has engineered the CAMON 16 to reduce overheating during fast-charge and lowered the surface temperature by two degrees. It does this while simultaneously offering two types of charging options as CAMON 16 Premier has managed to even add a Type-C fast charging capability inside its lithe frame.

This is complemented with another safety function that automatically shuts the phone down when the battery is fully charged. This is a breakthrough in the industry, TECNO has integrated into the CAMON 16 Premier to better protect the mobile phone and the user.

The promising future of AR

One critical measure of a good smartphone is how they approach new technology. In this aspect, TECNO’s CAMON 16 Premier is already off to a strong start with its unique AR Graffiti function that Huawei Y9 (2019) and Samsung A41 do not have. This new function gives users the ability to unleash their creativity digitally and re-imagine their surroundings. The AR Graffiti function has countless brushes and unlimited colors that you can use to customize your photos. This took us by surprise because it is something refreshing on the market, and also we had a lot of fun playing around with this technology.

To make it even better, TECNO CAMON 16 Premier also has other complimentary AR features. AR Sticker and AR Emoji, for example, allows users to interact in many creative ways. The features will enable you to capture any expression you want with over 200 facial features available. This technology also includes light beautification and localization features to make sure you look your best, even in AR. We know AR in smartphones is still an experimental technology, but if this is the direction that it is going to be in the future, then we think the CAMON 16 Premier will become popular very fast.

After reviewing so many functions, the clear winner amongst these three phones is clearly TECNO’s CAMON 16 Premier. TECNO has not only continually integrated advanced technologies into their products but also makes sure they are an economical product. The CAMON 16 Premier offers outstanding value for money, which is only one of the many other benefits that this phone offers.

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